Catalog
2010 MBA Catalog
Booksellers –
NEW 2010 MBA Catalog participation details
& order forms available now on the
BOOKSELLER CATALOG INFORMATION page!
Be sure to get the
MBA CATALOG title list revised as of 8/20/10!
- INCLUDES DELETED & ADDED TITLES
NEW — more FREE catalogs this year!
NEW — lower participation costs this year!
URGENT! IMPORTANT!!
Please call/E-mail MBA by AUGUST 12 to tell us the total quantity of MBA Catalogs you need!
— call us at 763-544-2993 OR
— email susan@midwestbooksellers.org OR
— email kati@midwestbooksellers.org
Our printer must order paper by August 16!!
Your order form, etc. can follow by the deadlines below.
Thanks!
- 2010 MBA Catalog participation materials — instructions, title list, order forms and fees – are posted on the BOOKSELLER CATALOG INFORMATION web page NOW.
- PLEASE NOTE: This year MBA is NOT mailing a printed package of order forms and participation info to you. You need to download and PRINT the materials from the BOOKSELLER CATALOG INFORMATION web page.
- Order deadlines for :
August 27 for customized catalogs
September 1 for standard catalogs
MBA booksellers — Plan now to take advantage of all that this great marketing program offers you to help you SELL MORE BOOKS. We’ll build on past success with more online support through this website, plus other new features, which we’ll announce as we finalize them.
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Publishers, please note:
New information and participation materials for the 2010 MBA Catalog are available now on the Publisher Catalog Information page.
GOOD NEWS! Publishers — Our MBA Catalog advertising rates for 2010 are the same as for 2009 — no increases!
PLUS Our circulation is increasing from 300,000 to close to 500,000 catalogs, so your unit cost is lower!
NEW! Add DISCOUNTED “Twin Cities Live” TV Book Segment Features to your MBA Catalog participation!
AND take advantage of special deeply discounted rates for banner ads on the MBA website and on our weekly Heartland Indie Bestseller List e-mails.
All participation forms and materials are posted on the Publisher Catalog Information page. MBA is notifying publishers by e-mail that these materials are online.
Take a look at these 2009 kudos from MBA booksellers, just in case you need extra convincing that the MBA Catalog SELLS BOOKS –
“We’ve done very well, sales are up. This was my 9th Christmas in business and I had my BEST holiday season ever!! And as I have told you before, the MBA Catalog continues to help. This past Easter season I had someone bring in a catalog from 2 YEARS AGO (they save them all) and asked for a book they found in it! Last year I had leftover catalogs into July, but I continued to give them out, updating them with sales fliers and misc. book information. This year I had customers in before the catalogs came out ASKING when they would be here. Anyway, I think the catalogs are a very important marketing tool and I hope to increase my use of it in the years to come. Also, I used the on line link in my e-newsletter. My newsletter recipients also said they appreciated getting it online. I think a combination of strategies is the best way to reach the most number of people, but what I received the most feedback from customers on is the following: the MBA Catalog, our newspaper insertion of the Catalog, newsletter and email blasts, gift cards and certificates, Free gift wrapping, extended hours, special orders, direct-to-home shipping.”
– Angela Grafstrom, Inspiration Hollow, Roseau, MN“A good holiday season! Yes, the MBA Catalog helps our sales! Sales up 14% for December. We tripled the number of catalogs we inserted into our local paper and worked hard to insure we were never out of catalog titles. The MBA catalog helped us a lot this holiday season.”
– Judith Kissner, Scout & Morgan Books, Cambridge, MN“We were steady and busy over Thanksgiving weekend with many families from out of town. Children’s books and new releases did particularly well. Watermark Books had a December gain of between 8% to 9%. We praise the Midwest Booksellers Association Catalog, which was distributed through our local newspaper on the Sunday after Thanksgiving. That alone brought more new faces into the store than ever before, and the store saw sales from it all that week and through December. Customers were calling and coming into the store with the catalog in hand. The publishers were well represented with great selections in the catalog this year, and the titles were flat-out fun to sell.”
– Sarah Bagby and Beth Golay, Watermark Books, Wichita, KS“Our sales for the month of November, 2009 were the fourth highest since we opened in April of 2007. Children’s books are always good sellers for us. This month and the Friday and Saturday after Thanksgiving were no exception. Between the time we first distributed the MBA Catalog in early November and Friday, Dec. 4th, 61 titles from the MBA Catalog have been sold. The MBA Catalog is making its way into the store! Customers are bringing the catalog into the store when they shop for books and gifts. They have redeemed coupons as well. Our (college) employee discount is 10% off entire purchase, so the incentive to faculty and staff is not there. Still, we are doing a catalog stuffing to all staff and faculty at our college this week as a way to remind them of the wonderful titles we have in our collection and spur shopping at the downtown location this week. We will however honor purchases and discounts at the college store as well, so we may see employees visit the campus store and request titles from the catalog at that location.”
– Vicki Wade, Pioneer Bookshop, Grinnell, IA
Read more bookseller testimonials
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The 2009 MBA Catalog information below is kept here for reference only. New 2010 MBA Catalog details will be added to these pages over the coming months as we work on this year’s catalog.
2009 MBA Catalog
MBA BOOKSELLERS –
Important 2009 MBA Catalog participation updates and marketing/promotional resources are available on the Bookseller Catalog Information page. Please get these essential details NOW!
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The 2009 MBA Catalog is off the press and looks terrific!
View the entire MBA Catalog here:
Final 2009 MBA CATALOG
(PDF – low resolution)
If you would like a printed copy of the catalog, please contact the MBA office at info@midwestbooksellers.org to request one.
The 2009 MBA Catalog is filled with books for everyone on your holiday gift list, both adults and children. Pick out the books you want to read, too!
To purchase these books, please go to or contact your favorite MBA member bookstore. Use our searchable list of our locally owned and operated independent bookstores to find a convenient store near you: MBA Independent Bookstores. Our booksellers are always happy to special order books that you need, too.
You also can shop online at many of our stores, get your books quickly, have them delivered to your home or pick them up at the store, get them gift-wrapped, and more. Our knowledgeable and friendly neighborhood booksellers offer personalized service and gift advice – in the store, online, or on the phone!
MBA booksellers and publishers — Thank you for taking advantage of all that this great marketing program offers you to help you SELL MORE BOOKS! We’re building on past success with more online support through this website, plus other new features.
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Bookseller order deadlines: Catalog orders are now closed
August 28 for customized catalogs
September 1 for standard catalogs
THANK YOU for join us for the MBA Catalog WEBINAR!
Wednesday, August 19, 8:30-9:30 AM
Each bookstore that participated in the WEBINAR is receiving an extra FREE box of 100 copies of the 2009 MBA Catalog.
In this innovate MBA Catalog Webinar, we talked about this year’s MBA Catalog program, what’s new, what’s different and why we’re making changes. Our webinar was facilitated by MBA Executive Director Susan Walker, MBA President Sarah Bagby, and former MBA Vice President Lisa Baudoin. THANK YOU for contributing your ideas and questions to the live discussion.
Go to the Bookseller Catalog Information page for a PDF of the slides and notes from the Webinar.
The MBA Catalog provides vital holiday/winter season advertising and promotion support for your store. It’s a marketing TOOL that will help you SELL MORE BOOKS. Use it pro-actively and creatively to enhance your store’s strengths in customer service, hand-selling, merchandising, promotion, community involvement, special events, and more – everything that makes your store a special place to buy books. It will work hard and successfully for you!
In this innovate MBA Catalog webinar, we’ll talk about this year’s MBA Catalog program, what’s new, what’s different and why we’re making changes. And YOU can contribute your ideas and questions to the live discussion.
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