Bookseller Catalog Information
2010 MBA Catalog
Booksellers –
NEW 2010 MBA Catalog participation details & order forms available now!
Be sure to get the
MBA CATALOG title list revised as of 8/20/10!
- INCLUDES DELETED & ADDED TITLES
NEW — more FREE catalogs this year!
NEW — lower participation costs this year!
URGENT! IMPORTANT!!
Please call/E-mail MBA by AUGUST 12 to tell us the total quantity of MBA Catalogs you need!
— call us at 763-544-2993 OR
— email susan@midwestbooksellers.org OR
— email kati@midwestbooksellers.org
Our printer must order paper by August 16!!
Your order form, etc. can follow by the deadlines below.
Thanks!
- 2010 MBA Catalog participation materials — instructions, title list, order forms and fees – are posted on this web page NOW.
- PLEASE NOTE: This year MBA is NOT mailing a printed package of order forms and participation info to you. You need to download and PRINT the materials from this web page. [Please do it now! Scroll down the page for the links...]
- Order deadlines for :
August 27 for customized catalogs
September 1 for standard catalogs
MBA booksellers — Plan now to take advantage of all that this great marketing program offers you to help you SELL MORE BOOKS. We’ll build on past success with more online support through this website, plus other new features, which we’ll announce as we finalize them.
2010 MBA Catalog
BOOKSELLERS LETTER (PDF)
– Important new info for 2010– Please read!!
2010 MBA Catalog
ESSENTIAL FACTS (PDF)
– Important new info for 2010 — Please read!!
2010 MBA Catalog
MARKETING OVERVIEW (PDF)
– A general summary of marketing info,
both new and continuing from last year
2010 MBA Catalog
MBA CATALOG title list revised as of 8/11/10!
(Excel file)
IMPORTANT! REVISED & CORRECTED — August 11, 2010
– Be sure you get this updated list! Includes late title addition, deletion, and publisher, ISBN changes.
2010 MBA Catalog Order Forms & Instructions
HOW TO PREPARE YOUR MAILING LIST Information (PDF)
CUSTOM IMPRINTED CATALOGS Information (PDF)
CUSTOM IMPRINTED CATALOGS ORDER FORM (PDF)
– Orders, mailing lists, customizing details due August 27!
STANDARD UN-IMPRINTED CATALOGS ORDER FORM (PDF)
– Orders, mailing lists due September 1!
CATALOG ORDER PAYMENT FORM (PDF)
– Please send this payment form along with your Standard or Custom order form.
THE 2009 CATALOG IN REVIEW (PDF)
– Kudos from MBA booksellers, facts and figures, and more
PLAN NOW!
Set up all the ways that you can use the MBA Catalog to
SELL MORE BOOKS!
Here are a lot of good ideas to get you started. Let us know what else you are planning, and we will add your suggestions to the list below.
- Insert the MBA Catalog in your local newspaper — and consider doing TWO insertions, one in November and one in December.
- Send catalogs to your customer mailing list. GET YOUR LIST CLEANED AND UPDATED TODAY!!
- Rent a mailing list to expand your reach in your trading area.
- Feature the MBA Catalog on your store’s website and in your e-newsletters to your customers.
- Make active use of publisher coop to support MBA Catalog titles in your newsletters, e-newsletters, and on your website.
- Actively promote and sell MBA Catalog books online through your store’s e-commerce system.
- Advertise the MBA Catalog in your local print media and/or on the radio.
- Feature MBA Catalog titles in your holiday book talks in your store or on a local radio station.
- Use the MBA Catalog with your book clubs and reading groups.
- Give out MBA Catalogs at open houses, book fairs and community events.
- If possible, hold author events and readings with authors whose books are advertised in the MBA Catalog.
________________________
The old 2009 information below remains here for your reference……
2009 MBA Catalog
Report your 2009 MBA Catalog Sales!
Generate your own report, or use this Xcel form. MBA needs your report by February 15th please!
NEW Information and Updates for Booksellers
PLEASE READ THESE IMPORTANT REMINDERS!
NEW!
2009 MBA Catalog Bookseller Resources Page
Go to this new page for……
- Entire 2009 MBA Catalog - PDF file
Also available right here:
Final 2009 MBA CATALOG (PDF – low res) - Title list spreadsheet – Excel file – and explanation – PDF file
- Signs and Shelf-talkers — PDF files
- Print ad format — PDF file
- Banner ads for your website — JPG files
- 2009 MBA Catalog front cover photos — JPG files
- Descriptive copy for all MBA Catalog titles – Word file
- Photos of all MBA Catalog books — JPG files
REBATES! HOORAY!! This year you can get REBATES for your MBA Catalog participation! Please download the Rebate Request Form, provide all of the documentation needed, and get your rebate materials and your catalog sales report turned in by the February 15, 2010, deadline. See the form for rebate requirements. Please be sure to contact us at the MBA office if you have questions, too.
- Mailing list rental REBATE — up to $100
- Newspaper insertion REBATE — up to $100
- Advertising — print, website, or radio REBATE — up to $50
- MBA Catalog in-store display photos REBATE — $20
Win a $25 gift card/certificate for a lucky customer with your MBA Catalog 10% OFF COUPONS! Click here for complete instructions! Redeem these coupons from your customers, collect them from now through January 31, send them all to MBA, and we’ll enter you and your customers in our drawing for $25 gift cards or certificates. Ten $25 prizes will be awarded. If your customer is a winner, MBA sends you a check for $25 to pay for the gift card/certificate you present to that customer.
2009 MBA Catalog
TITLE LIST SPREADSHEET (Excel file) REVISED 9/23/09
– Be sure you get this most up-to-date list! Includes late addition and publisher, ISBN changes.
TITLE LIST Information/Explanation (PDF)
PLEASE NOTE: Partners East is selling the EAT. SLEEP. READ. Calendar now, BUT it is nearly sold out. While their supply lasts, you can order the calendar in any quantity and combine with other orders. Once it is sold out, that’s it — no more will be available — so get yours ASAP. This calendar is featured prominently in the MBA Catalog and its sale generates revenue for your independent booksellers association. ORDER YOUR CALENDARS TODAY! Thanks very much.
————————————————————
More earlier MBA Catalog information below……
- 2009 MBA Catalog participation materials — instructions, title list, order forms and fees – are posted on this web page NOW.
- PLEASE NOTE: This year MBA is NOT mailing a printed package of order forms and participation info to you. You need to download and PRINT the materials from this web page. [Please do it now! Scroll down the page for the links...]
- Order deadlines:
August 28 for customized catalogs
September 1 for standard catalogs
MBA booksellers — Plan now to take advantage of all that this great marketing program offers you to help you SELL MORE BOOKS. We’ll build on past success with more online support through this website, plus other new features, which we’ll announce as we finalize them.
THANK YOU for join us for the
MBA Catalog WEBINAR!
Wednesday, August 19, 8:30-9:30 AM
Each bookstore that participated in the WEBINAR will receive an extra FREE box of 100 copies of the 2009 MBA Catalog.
In this innovate MBA Catalog Webinar, we talked about this year’s MBA Catalog program, what’s new, what’s different and why we’re making changes. Our webinar was facilitated by MBA Executive Director Susan Walker, MBA President Sarah Bagby, and former MBA Vice President Lisa Baudoin. THANK YOU for contributing your ideas and questions to the live discussion.
The MBA Catalog Webinar Powerpoint slides and detailed notes (PDF) are available here.
The MBA Catalog provides vital holiday/winter season advertising and promotion support for your store. It’s a marketing TOOL that will help you SELL MORE BOOKS. Use it pro-actively and creatively to enhance your store’s strengths in customer service, hand-selling, merchandising, promotion, community involvement, special events, and more – everything that makes your store a special place to buy books. It will work hard and successfully for you!
IMPORTANT UPDATES — as of August 14:
- 2009 MBA Catalog participation materials — instructions, title list, order forms and fees – are posted on this web page NOW.
- PLEASE NOTE: This year MBA is NOT mailing a printed package of order forms and participation info to you. You need to download and PRINT the following materials from this web page. PLEASE DO IT NOW!
- Order deadlines:
August 28 for customized catalogs
September 1 for standard catalogs
2009 MBA Catalog
BOOKSELLERS LETTER (PDF)
– Important new info for 2009 – Please read!!
2009 MBA Catalog
ESSENTIAL FACTS (PDF)
– Important new info for 2009 — Please read!!
2009 MBA Catalog
MARKETING OVERVIEW (PDF)
– A general summary of marketing info,
both new and continuing from last year
2009 MBA Catalog
TITLE LIST SPREADSHEET (Excel file) REVISED 9/23/09
– Be sure you get this updated list! Includes late addition and publisher, ISBN changes.
TITLE LIST Information/Explanation (PDF)
NEW!! Partners East is selling the EAT. SLEEP. READ. Calendar now! You can order in any quantity and combine with other orders. This calendar is featured prominently in the MBA Catalog and its sale generates revenue for your independent booksellers association. ORDER YOUR CALENDARS TODAY! Thanks very much.
2009 MBA Catalog Order Forms & Instructions
HOW TO PREPARE YOUR MAILING LIST Information (PDF) - REVISED 8/20/09
STANDARD UN-IMPRINTED CATALOGS ORDER FORM (PDF)
– Orders, mailing lists due September 1!
CUSTOM IMPRINTED CATALOGS Information (PDF)
CUSTOM IMPRINTED CATALOGS ORDER FORM (PDF)
– Orders, mailing lists, customizing details due August 28!
CATALOG ORDER PAYMENT FORM (PDF)
– Please send this payment form along with your Standard or Custom order form.
SELL SHEETS (PDFs) for some 2009 MBA Catalog titles:
These sell sheets are provided by the publishers. If you have questions about these books, or if you need information on other titles for which we do NOT have sell sheets, please contact the publishers themselves. Thanks!
CarlSamsFirstSnowintheWoods
CarlSamsLostintheWoods
CarlSamsStrangerintheWoods
CarlSamsWhenSnowflakesFall
EastWindInkCitizenMitten
Groundwood Stella
HolyCowPress BelovedontheEarth
HoughtonMH FrontandCenter
IndianaUnivPress FARMfood
MániténáhkBooksThisWaterGoesNorth
MinnesotaUnivofNeverTrustaThinCook
MinnesotaUnivofOurNeckoftheWoods
MinnesotaUnivofTheVikingsReader
NewWorldLibrary HorseswithaMission
NewWorldLibrary WolfatTwilight
OutskirtsPressMiriamDaughterofFinnishImmigrants
Simon&Schuster HerFearfulSymmetry
TristanPublishing
WelcomeBooks ChristmasAlmanac
WhitmanAlbert HoppyHanukkah
WisconsinHistSocFlavorofWisconsin
WisconsinHistSocOntheHunt
WisconsinHistSocOutoftheNorthwoods
WisconsinHistSocPeopleoftheSturgeon
WileyJohnKenSchultz’sEssentialsofFishing
WorkmanHighBridge ChurchPeople
PLAN NOW!
Set up all the ways that you can use the MBA Catalog to
SELL MORE BOOKS!
Here are a lot of good ideas to get you started. Let us know what else you are planning, and we will add your suggestions to the list below.
- Insert the MBA Catalog in your local newspaper — and consider doing TWO insertions, one in November and one in December.
- Send catalogs to your customer mailing list. GET YOUR LIST CLEANED AND UPDATED TODAY!!
- Rent a mailing list to expand your reach in your trading area.
- Feature the MBA Catalog on your store’s website and in your e-newsletters to your customers.
- Make active use of publisher coop to support MBA Catalog titles in your newsletters, e-newsletters, and on your website.
- Actively promote and sell MBA Catalog books online through your store’s e-commerce system.
- Advertise the MBA Catalog in your local print media and/or on the radio.
- Feature MBA Catalog titles in your holiday book talks in your store or on a local radio station.
- Use the MBA Catalog with your book clubs and reading groups.
- Give out MBA Catalogs at open houses, book fairs and community events.
- If possible, hold author events and readings with authors whose books are advertised in the MBA Catalog.
Take a look at these 2008 KUDOS from MBA booksellers (maybe including yourself!) — proof that the MBA Catalog SELLS BOOKS!
“Not only were sales WAY up this year, but this has been my BEST holiday season in the 8 years I have been in business! MBA Catalog sales are up. In addition, because of what they saw in the MBA Catalog, I sold other related titles. I think it is important to note this because the catalog sales actually transcend the catalog’s own content.”
– Angela Grafstrom, Inspiration Hollow, Roseau, MN“We’ve had more people bring in the MBA Catalog wanting specific books than ever before. In addition, Midwest Connections highlights books that we probably wouldn’t sell without the help of that program.”
– Carla Ketner, Chapters Books & Gifts, Seward, NE“The MBA Catalog was a BIG hit!!! Sales were 130% UP for us for December. No, that is not a misprint. Yes, I’m excited. Yes, I believe the AGGRESSIVE catalog/marketing combo helped TREMENDOUSLY. My staff are really excited about the catalog as a marketing tool.”
– Miah Shull Olmsted, Back to Books, Hudson, WIOur Christmas season was UP from 2007 and 2006! Surprise, surprise! We had fantastic response from the MBA catalog. I also felt people were conscious of supporting the local merchants and going out of their way to purchase from us.”
– Leslie Hakala, Best of Times Bookstore, Red Wing, MN“Sales were up 19%. Our new location continues to yield increases. Catalog titles were a hit this year. Our display was heavily shopped.”
– Chris Livingston, The Book Shelf, Winona, MN
- 2009 MBA Catalog participation materials — instructions, title list, order forms and pricing – are posted on this web page NOW.
- PLEASE NOTE: This year MBA will NOT mail a printed package of order forms and participation info to you. You will need to download and PRINT the materials from this web page.
