2009 MBA Catalog Bookseller Resources

PLEASE READ THESE IMPORTANT REMINDERS!

This page is your resource for electronic marketing and promotional materials for the 2009 MBA Catalog:

Entire 2009 MBA Catalog - PDF file
Title list spreadsheet – Excel file – and explanation – PDF file
Signs and Shelf-talkers — PDF files
Print ad format — PDF file
Banner ads for your website — JPG files
Publishers’ marketing and promo materials files, where available
2009 MBA Catalog front cover photos — JPG files
Descriptive copy for all MBA Catalog titles – Word file
Photos of all MBA Catalog books — JPG files

Download what you need and go sell those MBA Catalog books! If you have problems with any of these materials, questions about how to use them, or requests for additional materials, please contact us for help.

REBATES! HOORAY!! This year you can get REBATES for your MBA Catalog participation! Please download the Rebate Request Form, provide all of the documentation needed, and get your rebate materials and your catalog sales report turned in by the February 15, 2010, deadline. See the form for rebate requirements. Please be sure to contact us at the MBA office if you have questions, too.

Mailing list rental REBATE — up to $100
Newspaper insertion REBATE — up to $100
Advertising — print, website, or radio REBATE — up to $50
MBA Catalog in-store display photos REBATE — $20

Report your 2009 MBA Catalog Sales!

Generate your own report, or use this Xcel form. MBA needs your report by February 15th please!

Win a $25 gift card/certificate for a lucky customer with your MBA Catalog 10% OFF COUPONS! Click here for complete instructions! Redeem these coupons from your customers, collect them from now through January 31, send them all to MBA, and we’ll enter you and your customers in our drawing for $25 gift cards or certificates. Ten $25 prizes will be awarded. If your customer is a winner, MBA sends you a check for $25 to pay for the gift card/certificate you present to that customer.

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Final 2009 MBA CATALOG
(PDF – low resolution)

Great for your own reference when you are stocking up on books.
You can post this on your store’s website for your customers, too.
If you decide to post it before November 1, be sure to tell customers that the Catalog doesn’t become active until that date.

2009 MBA Catalog
TITLE LIST SPREADSHEET (Excel file) REVISED 9/23/09
Be sure you get this most up-to-date list! Includes late addition and publisher, ISBN changes.
TITLE LIST Information/Explanation (PDF)

NEW! Download and print these high resolution signs & shelf-talkers!
MBA Catalog Signs and Shelf-talkers SAMPLES & INSTRUCTIONS (PDF)

These files are quite large — give them time to load!

Holiday Sign Version #1 – 8.5 x 11 (PDF)
Holiday Sign Version #1 – 11 x 14 (PDF)
Holiday Shelf-talker Version #1 (PDF)
Holiday Sign Version #2 – 8.5 x 11 (PDF)
Holiday Sign Version #2 – 11 x 14 (PDF)
Holiday Shelf-talker Version #2 (PDF)
Winter Sign – 8.5 x 11 (PDF)
Winter Sign – 11 x 14 (PDF)
Winter Shelf-talker (PDF)

We also have the three signs in large 22 x 28 size PDFs , but these are big files. You will need to download these from our ad agency’s FTP site. The rest of the materials above also are available at this FTP site.

How to download your 2009 MBA Catalog signs and shelf-talker PDFs from the Art Farm Advertising’s FTP site:
NOTE: You may need to set up the necessary software to access an FTP site. If don’t have this already, you will need to purchase the software Fetch or something similar. Fetch is readily available via the internet for about $25.00.

Site: ftp.artfarmadvertising.com
User: mba09
Password: MB5868

Once you are at this site, the PDFs are in a folder named “MBA Holiday Signs for Stores”. Open that folder and get the PDFs you want.

NEW! MBA Catalog print ad format (PDF – high resolution)
MBA Catalog print ad sample and ad rebate info (PDF)

NEW!
MBA Catalog banner ads for your website (JPGs)
You can put these banners for the MBA Catalog up on your own store website and link them to the PDF of the whole catalog, a special web page that you set up for the MBA Catalog, etc. There are two sizes of holiday gift banners and two sizes of winter banners to choose from.
View banner ad samples here.

Holiday banner 160 x 600 (JPG)
A sample of this banner is rotating on the MBA website now!
Holiday banner 160 x 240 (JPG)
Winter banner 160 x 600 (JPG)
Winter banner 160 x 240 (JPG)

Coming soon – as we collect them from publishers! Publishers’ promo materials, when available — may include banners for your website, reading group guides, trailers, videos, etc. NOTE: We already have these materials for many of our Midwest Connections Picks books. In the list of book photos below, click on “MC Pick” by the book’s title to go to our Midwest Connections web page for that book.

2009 MBA Catalog FRONT COVER PHOTO (JPG) — large, high resolution
2009 MBA Catalog FRONT COVER PHOTO (JPG) — small, high resolution
2009 MBA Catalog FRONT COVER PHOTO (JPG) — large, low resolution
2009 MBA Catalog FRONT COVER PHOTO (JPG) — small, low resolution

You can use this cover photo to help you promote the MBA Catalog on your website and in e-newsletters or printed newsletters.
NOTE! Stores with customized catalogs — if you want a JPG photo of the cover of your own customized version, please contact us. We’re happy to provide this for you.

COPY for all of the books in the 2009 MBA Catalog (Word file)

This Word document has all of the descriptive copy for the advertised books.
Use this copy to help you post info on specific MBA Catalog books on your website and in e-newsletters or printed newsletters.
The copy is in the same page order as the books appear in the Catalog itself.
Download and print out the Catalog PDF above and use that to help you work with this copy.

NEW!
JPG photo files of all of the books advertised in the MBA Catalog

Download photos here and use on your website or in e-newsletters and/or printed materials.
Photos are arranged according to the page where each book appears in the MBA Catalog to make it easy for you to select the ones you need.
MC Pick means that this book is a Midwest Connections Pick with its own web page on our website. Click on the MC Pick link to access this page and additional marketing and promo resources, such as a reading group guide, banner ads, video, author bio, reviews, etc. for this title.
Book Awards titles have links to the Midwest Booksellers’ Choice Awards page on the website.

Front Cover book photos

THE CHAIN LETTER OF THE SOUL – MC Pick – coming!
CINCINNATUS
LIGHTS ON A GROUND OF DARKNESS – MC Pick
THE LONGEST NIGHT – MC Pick
STRAY AFFECTIONS – MC Pick

Page 4 photo

EAT. SLEEP. READ. CALENDAR – More Info

Page 5 photos – Midwest Favorites

NORTH WOODS RIVER
ON THE HUNT
OUR NECK OF THE WOODS
OUT OF THE NORTHWOODS
PEOPLE OF THE STURGEON

Page 6 photos – Midwest Favorites

FARMfood
THE FLAVOR OF WISCONSIN
ITTY BIT TY TOYS
THE MASTER CHEESEMAKERS OF WISCONSIN
THE SELF-SUFFICIENT LIFE

Page 7 photos – Midwest Favorites

CHURCH PEOPLE
CITIZEN MITTEN
KEVIN KLING’S HOLIDAY INN
LIFE AMONG THE LUTHERANS
MIRIAM DAUGHTER OF FINNISH IMMIGRANTS
PIONEER GIRL – MC Pick

Page 8 photos – Midwest Favorites

BELOVED ON THE EARTH
CHARLEY HARPER
SELDOM SEEN – MC Pick – coming!
THIS WATER GOES NORTH – MC Pick
THE WOLF AT TWILIGHT