Publisher Catalog Information

2010 MBA Catalog

GOOD NEWS! Publishers — Our MBA Catalog advertising rates for 2010 are the same as for 2009 — no increases!

PLUS Our circulation is increasing from 300,000 to close to 500,000 catalogs, so your unit cost is lower!

NEW! Add DISCOUNTED “Twin Cities Live” TV Book Segment Features to your MBA Catalog participation!

AND take advantage of special deeply discounted rates for banner ads on the MBA website and on our weekly Heartland Indie Bestseller List e-mails.

2010 MBA CATALOG
PUBLISHER PARTICIPATION DETAILS

IMPORTANT! See the 2010 MBA Catalog INFORMATION PDF below for complete details & deadlines.

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2010 MBA CATALOG RATES
No Rate Increases + Higher Circulation
Up to 500,000 Catalogs!

SPECIAL VOLUME DISCOUNT:
Purchase 3 or more Inside Regular spaces.
Get a $200 discount on each Inside Regular Space.
Examples:
3 Inside Regular spaces = $600 discount
5 Inside Regular spaces = $1000 discount

• “Midwest Favorites” space                                 $1000 per title
  special discounted rate — save 55%!
  (space equal to 1/7-1/6 page ”Regular” space)
• Midwest Favorites titles must be submitted for MBA’s approval. See Midwest Favorites application form for details. Midwest Connections Picks titles automatically get $1000 “Midwest Favorites” rate.
• Excess production fees are $100 per title, or actual cost if higher. Charged if your photo files need to be retouched to create a clear and accurate representation of the book cover.

Please inform Catalog Director Susan Walker of any special considerations affecting your titles and their presentation – a series grouping, extra large or small book, etc. These factors affect the space you reserve for your books.

The 2010 MBA Catalog is produced for the Midwest Booksellers Assocation by Upper Midwest Book Marketing, Inc. or UMBM, Inc., a wholly owned subsidiary.

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NEW!
Add DISCOUNTED “Twin Cities Live” TV Book Segment Features and
MBA Website & Weekly Heartland Indie Bestseller List  E-mail Banners to your Catalog participation!
November and December 2010 only

Save 15% on “Twin Cities Live” Book Segment
Featured Title Advertising!
Only $300 per book per segment ($350 value)

Save 40% on Banner Package 1!  Pay just $500/month!
Vertical Skyscraper Banner Ad for 1 month on
MBA website PLUS 4 E-mails, 160 px (w) x 600 px (h)

DEADLINES & IMPORTANT DATES

• June 4 “Midwest Favorites” title submissions due
• June 15 “Midwest Favorites” titles approved
• June 30 Contracts due (required)
• July 9 Descriptive book copy due (required)
• July 9 Books/ARCs for “Bookseller Quotes” due (required)
• July 9 Sell sheet PDF files due (recommended)
• July 23 Book photos graphics files due (required)
• September 15 UMBM, Inc. invoices sent to publishers
• October 1 Banner ads due for November (optional)
• October 31    ** Full Payment due to UMBM, Inc.
• November 1 Banner ads due for December (optional)
• November 1 MBA Catalogs in stores and to customers

**Payments received by UMBM, Inc. after October 31, 2010 will incur a 2% penalty charge per month, posted as of the first of each month. Thank you in advance for paying on time.

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Take a look at these 2009 kudos from MBA booksellers, just in case you need extra convincing that the MBA Catalog SELLS BOOKS –

“We’ve done very well, sales are up. This was my 9th Christmas in business and I had my BEST holiday season ever!!  And as I have told you before, the MBA Catalog continues to help. This past Easter season I had someone bring in a catalog from 2 YEARS AGO (they save them all) and asked for a book they found in it! Last year I had leftover catalogs into July, but I continued to give them out, updating them with sales fliers and misc. book information. This year I had customers in before the catalogs came out ASKING when they would be here. Anyway, I think the catalogs are a very important marketing tool and I hope to increase my use of it in the years to come. Also, I used the on line link in my e-newsletter. My newsletter recipients also said they appreciated getting it online.  I think a combination of strategies is the best way to reach the most number of people, but what I received the most feedback from customers on is the following: the MBA Catalog, our newspaper insertion of the Catalog, newsletter and email blasts, gift cards and certificates, Free gift wrapping, extended hours, special orders, direct-to-home shipping.”
– Angela Grafstrom, Inspiration Hollow, Roseau, MN

“A good holiday season! Yes, the MBA Catalog helps our sales!  Sales up 14% for December. We tripled the number of catalogs we inserted into our local paper and worked hard to insure we were never out of catalog titles. The MBA catalog helped us a lot this holiday season.”
– Judith Kissner, Scout & Morgan Books, Cambridge, MN

“We were steady and busy over Thanksgiving weekend with many families from out of town.  Children’s books and new releases did particularly well.  Watermark Books had a December gain of between 8% to 9%.  We praise the Midwest Booksellers Association Catalog, which was distributed through our local newspaper on the Sunday after Thanksgiving. That alone brought more new faces into the store than ever before, and the store saw sales from it all that week and through December. Customers were calling and coming into the store with the catalog in hand. The publishers were well represented with great selections in the catalog this year, and the titles were flat-out fun to sell.”
– Sarah Bagby and Beth Golay, Watermark Books, Wichita, KS

“Our sales for the month of November, 2009 were the fourth highest since we opened in April of 2007. Children’s books are always good sellers for us. This month and the Friday and Saturday after Thanksgiving were no exception. Between the time we first distributed the MBA Catalog in early November and Friday, Dec. 4th, 61 titles from the MBA Catalog have been sold.  The MBA Catalog is making its way into the store! Customers are bringing the catalog into the store when they shop for books and gifts. They have redeemed coupons as well. Our (college) employee discount is 10% off entire purchase, so the incentive to faculty and staff is not there. Still, we are doing a catalog stuffing to all staff and faculty at our college this week as a way to remind them of the wonderful titles we have in our collection and spur shopping at the downtown location this week. We will however honor purchases and discounts at the college store as well, so we may see employees visit the campus store and request titles from the catalog at that location.”
– Vicki Wade, Pioneer Bookshop, Grinnell, IA

Read more bookseller testimonials

And here’s a testimonial from HarperCollins Publishers, a longtime supporter of the MBA Catalog program:

“I know we are all struggling with tight budgets, but I can offer some data I just found to support that the regional holiday catalogs work. Using Bookscan, I isolated a few books and found a definite effect on sales. There’s also of plenty of anecdotal evidence to show that initial orders double or triple when a rep says a book is in the catalog……These marketing vehicles are THE holiday tool for everyone from Tattered Cover and Powell’s to hundreds of small indies whose combined sales in rural markets constitute a top 5 Bookscan market all by themselves.”
– Carl Lennertz, HarperCollins Publishers
Read Carl’s entire letter, please!

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2009 MBA Catalog

Information for Publishers

Publishers — Plan now to take advantage of all that this great marketing program offers you to help you SELL BOOKS!  We’ll build on past success with more online support through this website, plus other new features, which we’ll announce as soon as we finalize them.

GOOD NEWS! Our advertising rates for 2009 are the same as for 2008 — no increases!  Plus we are offering a discounted rate for backlist titles, and special deeply discounted rates for banner ads on the MBA website and on our weekly Heartland Indie Bestseller List e-mails.

If you have questions or need more 2009 MBA Catalog details, please contact the MBA office for assistance – see contact below.

“I know we are all struggling with tight budgets, but I can offer some data I just found to support that the regional holiday catalogs work. Using Bookscan, I isolated a few books and found a definite effect on sales. There’s also of plenty of anecdotal evidence to show that initial orders double or triple when a rep says a book is in the catalog……These marketing vehicles are THE holiday tool for everyone from Tattered Cover and Powell’s to hundreds of small indies whose combined sales in rural markets constitute a top 5 Bookscan market all by themselves.”
– Carl Lennertz, HarperCollins Publishers
Read Carl’s entire letter, please!

2009 MBA CATALOG
PUBLISHER PARTICIPATION GUIDE

All advertising and marketing forms and details for your participation in the 2009 Midwest Booksellers Association Catalog are available as downloadable PDF files here on the MBA website. Please download and review ALL the following PDFs for complete information about the 2009 MBA Catalog program.

IMPORTANT! See the 2009 MBA Catalog Publisher Participation Guide and the 2009 MBA Catalog INFORMATION PDFs for essential details & deadlines.

The Contract and Copy Submission Form are required for all books you advertise in the MBA Catalog.

Submit the Midwest Favorites Application if you have books which qualify as Midwest regional interest titles.  Please read the information on this form to determine if your titles meet the Midwest subject criteria for “Midwest Favorites.”  Note that books which are Midwest Connections Picks automatically qualify for the discounted “Midwest Favorites” ad rate.

2009 MBA Catalog Publisher Participation Guide
– Important marketing features of the MBA Catalog program
— How MBA and our stores promote and sell your books
– What YOU do to support the MBA Catalog
and help our booksellers sell your books2009 MBA Catalog INFORMATION
– Ad Rates, Special Add-on Banner Ads Rates, Deadlines, Format, Specs, Payment Options, Contacts
– Special discounted MBA website and e-mails banner ad reservation form
– For more information about our banner ad options, go to the Advertising Opportunities page

2009 MBA Catalog Contract
2009 MBA Catalog Copy Submission Form
2009 MBA Catalog Midwest Favorites Application
– YES — you can still submit regional titles for Midwest Favorites!

2008 MBA Catalog in Review
– Stats, Kudos from our MBA Booksellers,
Midwest Connections Picks, Book Awards, Indie Next Picks
2008-2009 Indie Bestsellers in the MBA Catalog
2008 MBA Catalog
— The complete 2008 Catalog as a PDF file
2008 MBA Catalog Bookstore Displays, Signs and Shelf-talkers
— See the 2008 MBA Catalog in action!

These 2009 MBA Catalog publisher participation materials can be made available in printed format, but we will not be mailing 2009 MBA Catalog packages to publishers automatically this year. If you would like a printed package, please contact us today. Please be sure to include the name, mailing address, phone, fax, and e-mail address of the person to whom the packet will be sent. We will mail the materials to you ASAP.

Questions? Contact Susan Walker, susan@midwestbooksellers.org or
Kati Gallagher, kati@midwestbookseller.org at the MBA Office, 612-926-5868 OR 800-784-7522.

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Take a look at these 2008 kudos from our MBA booksellers, just in case you need to be convinced of the MBA Catalog’s value and effectiveness in SELLING BOOKS –

“Not only were sales WAY up this year, but this has been my BEST holiday season in the 8 years I have been in business! MBA Catalog sales are up. In addition, because of what they saw in the MBA Catalog, I sold other related titles.  I think it is important to note this because the catalog sales actually transcend the catalog’s own content.”
– Angela Grafstrom, Inspiration Hollow, Roseau, MN

“We’ve had more people bring in the MBA Catalog wanting specific books than ever before. In addition, Midwest Connections highlights books that we probably wouldn’t sell without the help of that program.”
– Carla Ketner, Chapters Books & Gifts, Seward, NE

“The MBA Catalog was a BIG hit!!! Sales were 130% UP for us for December. No, that is not a misprint. Yes, I’m excited. Yes, I believe the AGGRESSIVE catalog/marketing combo helped TREMENDOUSLY. My staff are really excited about the catalog as a marketing tool.”
– Miah Shull Olmsted, Back to Books, Hudson, WI

Read more bookseller testimonials

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The 2009 MBA Catalog is produced for the Midwest Booksellers Assocation by Upper Midwest Book Marketing, Inc. or UMBM, Inc., a wholly owned subsidiary.

For an overview of all of the 2009 MBA Catalog-related marketing and promotional resources which we made available to our booksellers, please go to the 2009 MBA Catalog Bookseller Resources page to see the materials provided there.