Publisher Catalog Information
2009 MBA Catalog
Information for Publishers
Publishers — Plan now to take advantage of all that this great marketing program offers you to help you SELL BOOKS! We’ll build on past success with more online support through this website, plus other new features, which we’ll announce as soon as we finalize them.
GOOD NEWS! Our advertising rates for 2009 are the same as for 2008 — no increases! Plus we are offering a discounted rate for backlist titles, and special deeply discounted rates for banner ads on the MBA website and on our weekly Heartland Indie Bestseller List e-mails.
If you have questions or need more 2009 MBA Catalog details, please contact the MBA office for assistance – see contact below.
“I know we are all struggling with tight budgets, but I can offer some data I just found to support that the regional holiday catalogs work. Using Bookscan, I isolated a few books and found a definite effect on sales. There’s also of plenty of anecdotal evidence to show that initial orders double or triple when a rep says a book is in the catalog……These marketing vehicles are THE holiday tool for everyone from Tattered Cover and Powell’s to hundreds of small indies whose combined sales in rural markets constitute a top 5 Bookscan market all by themselves.”
– Carl Lennertz, HarperCollins Publishers
Read Carl’s entire letter, please!
2009 MBA CATALOG
PUBLISHER PARTICIPATION GUIDE
All advertising and marketing forms and details for your participation in the 2009 Midwest Booksellers Association Catalog are available as downloadable PDF files here on the MBA website. Please download and review ALL the following PDFs for complete information about the 2009 MBA Catalog program.
IMPORTANT! See the 2009 MBA Catalog Publisher Participation Guide and the 2009 MBA Catalog INFORMATION PDFs for essential details & deadlines.
The Contract and Copy Submission Form are required for all books you advertise in the MBA Catalog.
Submit the Midwest Favorites Application if you have books which qualify as Midwest regional interest titles. Please read the information on this form to determine if your titles meet the Midwest subject criteria for “Midwest Favorites.” Note that books which are Midwest Connections Picks automatically qualify for the discounted “Midwest Favorites” ad rate.
2009 MBA Catalog Publisher Participation Guide
– Important marketing features of the MBA Catalog program
– How MBA and our stores promote and sell your books
– What YOU do to support the MBA Catalog
and help our booksellers sell your books2009 MBA Catalog INFORMATION
– Ad Rates, Special Add-on Banner Ads Rates, Deadlines, Format, Specs, Payment Options, Contacts
– Special discounted MBA website and e-mails banner ad reservation form
— For more information about our banner ad options, go to the Advertising Opportunities page
2009 MBA Catalog Contract
2009 MBA Catalog Copy Submission Form
2009 MBA Catalog Midwest Favorites Application
— YES — you can still submit regional titles for Midwest Favorites!
2008 MBA Catalog in Review
– Stats, Kudos from our MBA Booksellers,
Midwest Connections Picks, Book Awards, Indie Next Picks
2008-2009 Indie Bestsellers in the MBA Catalog
2008 MBA Catalog
— The complete 2008 Catalog as a PDF file
2008 MBA Catalog Bookstore Displays, Signs and Shelf-talkers
– See the 2008 MBA Catalog in action!
These 2009 MBA Catalog publisher participation materials can be made available in printed format, but we will not be mailing 2009 MBA Catalog packages to publishers automatically this year. If you would like a printed package, please contact us today. Please be sure to include the name, mailing address, phone, fax, and e-mail address of the person to whom the packet will be sent. We will mail the materials to you ASAP.
Questions? Contact Susan Walker, susan@midwestbooksellers.org or
Kati Gallagher, kati@midwestbookseller.org at the MBA Office, 612-926-5868 OR 800-784-7522.
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Take a look at these 2008 kudos from our MBA booksellers, just in case you need to be convinced of the MBA Catalog’s value and effectiveness in SELLING BOOKS –
“Not only were sales WAY up this year, but this has been my BEST holiday season in the 8 years I have been in business! MBA Catalog sales are up. In addition, because of what they saw in the MBA Catalog, I sold other related titles. I think it is important to note this because the catalog sales actually transcend the catalog’s own content.”
– Angela Grafstrom, Inspiration Hollow, Roseau, MN”We’ve had more people bring in the MBA Catalog wanting specific books than ever before. In addition, Midwest Connections highlights books that we probably wouldn’t sell without the help of that program.”
– Carla Ketner, Chapters Books & Gifts, Seward, NE“The MBA Catalog was a BIG hit!!! Sales were 130% UP for us for December. No, that is not a misprint. Yes, I’m excited. Yes, I believe the AGGRESSIVE catalog/marketing combo helped TREMENDOUSLY. My staff are really excited about the catalog as a marketing tool.”
– Miah Shull Olmsted, Back to Books, Hudson, WI
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The 2009 MBA Catalog is produced for the Midwest Booksellers Assocation by Upper Midwest Book Marketing, Inc. or UMBM, Inc., a wholly owned subsidiary.
