Paz & Associates has a NEW personalized newsletter for MBA bookstores!

 Contact them today to sign up for this great new newsletter designed to help you attract new customers to your store.
Midwest Connections Picks books are included, too!

 All the details you need are provided here.  Paz will be happy to send you a sample copy of the February-March issue to review, too.  It includes the Midwest Connections Picks titles HAPPY, OUT OF THE NORTHWOODS, and THE COUGAR CLUB!

•  Getting Started Flyer (PDF)
•  2010 Publisher Co-op At-A-Glance (PDF)
   $$$$ — Take a look at all the co-op that’s available to you… and from whom. There’s about $10,000 that will be available to ANY bookstore in 2010!  This doesn’t even include your pool co-op, just the exempt newsletter funds.
•  Video – Newsletter Marketing for Indie Booksellers
   http://www.youtube.com/watch?v=68_eyU0Knfk
   http://pazbookbiz.com/Bookstore-Training-Consulting-Services/Customer-Newsletter.aspx

 Three things will get you started with your 4-page personalized newsletter…

•  Check publisher accounts - Make sure you have accounts open and are willing to order direct at least twice a year with the major publishers*. Your co-op will be deposited to your accounts. 
   * Publishers with newsletter co-op ($9,000+/year) Candlewick, HarperCollins, Houghton-Mifflin Harcourt, Macmillan, Penguin, Perseus, PGW, Random House, Scholastic, Simon & Schuster, Unbridled, Wiley & Workman
•  Send Paz & Associates your store details - Like your logo, hours, web address, and any graphics and information you want in your first issue.
•  Pick a local printer - Choose your printer and decide whether you’ll print in full color or black/white.

 2010 Schedule

Issue Date
Date Ready to Personalize

•  Feb / Mar
  Jan 1 – Act today to get this first issue!
• Apr / May
  Mar 1
• June / July
  May 1
• Aug / Sept
  Jul 1
• Oct / Nov
  Sept 1

 Pricing per Issue

 Newsletter only – $248 member rate
Includes title list, personalized design, and final PDF for local printing. Co-op reimbursement averages $750 per issue.

 Co-op administration – $100

If you need Paz to do the co-op claims for you, just send them your account numbers and they’ll create your claims and report to you how much you’ve used — and how much you still have left.

 Be sure to contact Paz & Associates with your questions and comments, too. 

 Donna Paz Kaufman
The Bookstore Training & Consulting Group
Paz & Associates
1417 Sadler Road #274
Fernandina Beach, FL  32034
800/260-8605
904-277-2664
Fax 904-261-6742

dpaz@pazbookbiz.com

 Visit them online at
www.PazBookBiz.com