The back of the map will feature publisher advertisements and details about the customer contest, which rewards readers for visiting bookstores featured on the map, taking a photo at the store, and posting it to social media using the hashtag #BookstoreRoadmap. Every month, MIBA will select one Twitter post to receive a $25 gift card to any store on the map. On the following year's Independent Bookstore Day, MIBA will select one post to receive a $500 gift card to any store on the map.
The map will not be to scale, but will include familiar landmarks for each locale as well as major highway systems. Urban areas will feature pop-out illustrations, as shown in the preview images below.
For more information about the map, contest structure, and advertising opportunities, click here.