Catalog
MIBA’s winter catalog has arrived at our member stores and is making its way to thousands of book lovers throughout the Midwest. To add to our store’s holiday promotions, we created a collection of items for you to use to get the word out and sell more books.
- A print-ready ad for your local newspaper
- Three sizes of the catalog cover blown-up for in-store and window displays
- Holiday and Winter signs in 3 sizes, plus matching shelftalkers
- Ebook signs – to come
- Banners for your website that link to the browsable Issuu version of the catalog
- For IndieCommerce stores, an online version of the catalog that links directly to your stores shopping cart
- For other e-commerce platforms, a version of the online catalog you can link to your own Buy Now buttons
Print Ad
Give this high resolution PDF to your local paper along with your logo and store information. 2 column width x 3 inches.
Posters
Three sizes of posters of the catalog cover you can print yourself or send to your local printer. The 22 x 28 is the the same large size we had on display at the trade show.
Catalog Cover Poster, 8.5 by 11
Catalog Cover Poster, 11 x 17
Catalog Cover Poster, 22 x 28
Signs and Shelftalkers
Each of the following files is high resolution, full-color PDF, the first set with a holiday theme and the second set with a winter theme.
Signs and shelf-talkers for use from now through the holidays
Holiday Sign 8.5×11
Holiday Sign 11×17
Holiday Sign 22×28
Holiday Shelftalker
Signs and shelf-talkers for use January and beyond
Winter Sign 8.5×11
Winter Sign 11×17
Winter Sign 22×28
Winter Shelf-talker
Signs to help you promote catalog titles available as ebooks. We left space at the bottom of the ebook signs for you to place your own information.
Ebook Sign 8.5×11
Ebook Sign 11×17
Ebook Sign 22×28
Web Banners
Place a banner on your website that links customers to the highly browsable online version of the catalog at Issuu. Visit our catalog banner page, select either a horizontal or vertical banner ad, and copy the HTML code to add to your website.
IndieCommerce
ABA has made our catalog live for IndieCommerce stores. If you are an IndieCommerce store, simply publicize this link to lead customers to your version of the catalog that links directly to your shopping cart: http://www.yourstore.com/
For example, the Book Shelf in Winona, MN would be:
http://www.bookshelfwinona.
Customers who buy books from this page will be ordering directly from your IndieCommerce shopping cart.
Other E-Commerce Platforms
For non-IndieCommerce stores, we have a version of the catalog that includes the layout, styling, and images, but there are no Buy Now buttons. A store with their own shopping cart can take this stripped page, insert their own code and their Buy Now button, and load it on their own site. Please follow the link to a Zip file that contains the page and images you need to implement this option.
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Our annual winter catalog leads nearly 300,000 consumers to discover exciting new books — regional titles that target the Midwest as well as books of national interest. Our member booksellers rave about how effective it is as a promotional tool, creatively distributing catalogs via direct mail, newspaper insert, and more. Publishers find it a cost-effective way to get their titles into the hands of thousands of potential buyers. Consumers love it, too, often going into their local stores, catalog in hand, pages dog-eared, looking to buy the book that they found while browsing at home.
Bookstore Information Marketing with the 2011 MBA Winter Catalog
Introducing the 2011 MBA Winter Catalog Program. We have made it flexible so that you can choose to customize, use direct mail, and do inserts. You can order any quantity from 200 to 10,000+ catalogs. For a concise, easy-to-understand synopsis of the 2011 catalog program, click on the link above. Use the catalog to drive traffic to your store during the holiday season and beyond. Create a unique sales approach that works for your store, your community, and your budget. Each member store can receive up to 800 free catalogs upon request. Whatever you decide to do, MBA supports you every step of the way.
Easily compare what your costs would be for Standard or Customized catalogs with our new one-page order form. 2011 MBA Catalog Order Form
Final MBA Catalog Title List 09/13/11 Excel file
Final MBA Catalog Title List 09/13/11 PDF
Note: Both files are set to print on letter paper. If you download the Excel file, you can increase the font size to make it easier to read, but it will no longer print on letter paper.
If you have questions, or want to talk over ideas for using the catalog as a marketing tool for your store, feel to free contact Carrie Obry carrie@midwestbooksellers.org or Kati Gallagher kati@midwestbooksellers.org, 763-544-2993, 800-784-7522.
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Publisher Information Advertising in the 2011 MBA Winter Catalog Publishers, new for 2011, all the forms you need to advertise in our winter catalog are available online as writable PDFs. Simply download, fill in, save, and email to kati@midwestbooksellers.org. Deadlines: The catalog one-sheet included in the mock-up below has all the deadlines you need.
Winter Catalog Mock-Up. New! Review our ad spaces visually to decide which spaces are right for your books. Includes rates, deadlines, and instructions. Midwest Favorites Application. Apply to receive discounted ad rates in our catalog for your regional titles. Winter Catalog Contract. Secure ad space in our winter catalog, distributed to 350,000 consumers throughout the Midwest. Credit Card Payment Form. Pay for your catalog space via credit card. —————————————————- 
Feel free to browse the entire 2010 catalog to see the great books we bring to book lovers throughout the Midwest. Also, take a look at these kudos from MBA booksellers, just in case you need extra convincing that the MBA catalog SELLS BOOKS –
“We’ve done very well, sales are up. The MBA catalog continues to help. This past Easter season I had someone bring in a catalog from 2 YEARS AGO (they save them all) and asked for a book they found in it! Last year I had leftover catalogs into July. This year, I had customers in before the catalogs came out asking when they would be here. I think the catalogs are a very important marketing tool and I hope to increase my use of it in the years to come.” – Angela Grafstrom, Inspiration Hollow, Roseau, MN “A good holiday season! Yes, the MBA catalog helps our sales. Sales up 14% for December. We tripled the number of catalogs we inserted into our local paper and worked hard to insure we were never out of catalog titles. The MBA catalog helped us a lot this holiday season.” — Judith Kissner, Scout & Morgan Books, Cambridge, MN
“We were steady and busy over Thanksgiving weekend with many families from out of town. Children’s books and new releases did particularly well. Watermark Books had a December gain of between 8% to 9%. We praise the MBA’s catalog, which was distributed through our local newspaper on the Sunday after Thanksgiving. That alone brought more new faces into the store than ever before, and the store saw sales from it all that week and through December. Customers were calling and coming into the store with the catalog in hand. The publishers were well represented with great selections in the catalog this year, and the titles were flat-out fun to sell.” — Sarah Bagby and Beth Golay, Watermark Books, Wichita, KS
