We help publishers and booksellers sell more books during the holidays
Our book lover’s consumer catalog is a highly valued, direct-to-consumer marketing piece featuring about 100 gift-worthy books in a wide range of subjects for adults and children of all ages. Designed as an interactive winter traffic-builder for indie bookstores, our catalog drives indie bookstore sales during the busy gift-giving season. The catalog is a time-tested and proven marketing tool. Stores report a higher rate of traffic once the catalog is in their customers’ hands.
What's new for our 2018 catalog campaign...
Combined circulation of 600,000
New! Digital catalog delivery of 100,000
Major new initiative! We're pairing with Shelf Awareness to offer an extensive digital marketing campaign. Shelf's custom email template will deliver catalog titles directly to the inboxes of our stores' most dedicated customers via 4-5 emails of 20-25 titles each. This proven method dramatically decreases the gap between discovery and purchase. The email is branded to each store and is free to all participating bookstores.
Increased print circulation of 500,000
We're increasing our print circulation from 400,000 to 500,000 through extensive direct mail support for bookstores.
Inspired by the great reception of NCIBA's social media campaign, we are adding a strategic social media campaign to our catalog sales strategy.
Download the campaign kit for rates and benefits!
Booksellers praise the catalog