We help publishers sell more books during the holidays
Our book lover’s consumer catalog is a highly valued, direct-to-consumer marketing piece featuring about 100 gift-worthy books in a wide range of subjects for adults and children of all ages. Designed as an interactive winter traffic-builder, our catalog drives indie bookstore sales in-store and online during the busy gift-giving season. The catalog is a time-tested and proven marketing tool. Stores report a higher rate of traffic once the catalog is in their customers’ hands.
Using our catalog increases your sell-in; our dedicated booksellers increase your sell-through
Deadline: July 26
Combined circulation of over 500,000
Print circulation of 450,000
We heavily subsidize our print ordering options, making extensive bookstore marketing campaigns affordable year after year.
Digital catalog delivery of 100,000
We offer three main tiers of digital campaign resources for our stores, all free.
Download the campaign kit!
Print and share.
Be Our Theme!
$12,000 / Be our theme! Includes 1 standard ad
Art from your holiday- or winter-inspired title is fashioned into our comprehensive theme, including cover art, interior design, and an extensive array of digital and print point-of-sale items, such as banner ads, shelf-talkers, and social media cover/profile images. Includes one standard print ad for this title.
Interior layout is 6 books per page. Use this real estate to promote one big title or a series at a discounted rate over standard ads.
$10,000 / Full page. Use a full page to promote a major title or series. Include jacket, author photo, headers, and copy. Highly flexible with custom layout collaboration with our designer.
$6,500 / Half page. Use a half page to promote a major title or series. Include jacket, author photo, headers, and copy. Highly flexible with custom layout collaboration with our designer.
$2,500 / Standard Ad. Our most popular option!
$1,500 / Midwest Favorite. Enjoy a discounted rate on titles with a consumer-facing Midwestern angle
$1,250 / Paperback Rate. Enjoy a discounted rate on titles previously released in hardcover
Books & Company (Oconomowoc, WI)
“We love the catalog. It continues to be one of the best marketing
partnerships between publishers, MIBA, and bookstores, while doing so much to build our relationships with customers and successfully promote titles. The catalog titles average 7% of our book sales during the months of November and December, which translates to 550 books in a two-month period.
We also promote the catalog on our website, through our e-newsletter, social media posts, and with the awesome display we have in the store representing every title in the catalog. Our display is up from November-January. It has at least 1 copy of each book in the catalog and 90% of the titles are face out." —Lisa Baudoin
Zenith Bookstore (Duluth, MN)
“Every aspect of this campaign has been a huge boon. New customers come in every day, with catalog in hand, excited about the selections. The saturation mailing was great, and it was so exciting having new people in the store based on what they received in the mail. I could definitely see us next year significantly increasing the saturation mailing audience.” —Bob Dobrow
Snowbound Books (Marquette, MI)
“2017 was the first year I did saturation mailing with the holiday catalog, and I will definitely do it again, maybe even increasing the
range. We had immediate results. The day after it went out, people walked in, catalog in hand, most with items circled. Many of them had never been in the store before. Almost every customer that came in because of the catalog bought something. They just needed a nudge to get in here.” —Dana Welshans
Placing Your Order
1. Download our campaign kit to review comprehensive information about our program
2. Complete this online insertion order for each of your catalog ads. If the jacket and copy for your titles is not yet ready, please email these items to Carrie by the deadline of July 26.
4. Ship 2 copies of the book to our office immediately upon publication (and before September 15) for our catalog booth at Heartland Fall Forum. If unavailable before September 27, please personally bring copies to the MIBA catalog booth or ship a jacket if available. Ship to: MIBA, 1375 St. Anthony Ave, St. Paul MN 55104. Label the box CATALOG BOOTH.
Background: Each year at our trade show, we create a booth specifically to showcase the titles in our winter catalog. Along with the books, we include copies of the full title list, a specially-printed advance copy of the catalog (we called it a catalog ARC), and free posters of the catalog cover for booksellers to use in store displays. At the end of the show, the books are donated to a silent auction for booksellers to bid on. The proceeds from the auction will be given to the Book Industry Charitable Foundation. Last year, we collected just over $5,000 for this great charity.
Review last year's catalog to see our ad types and sample text.