Our annual winter catalog is an advertising tool that allows publishers to dramatically increase their opportunity for holiday sales. It's a marketing tool that inexpensively allows bookstores to have a professional marketing piece created just for them and distributed directly to their customers. Please read on to get a complete picture of what the catalog can do for you.
New to advertisers in 2016
Saturation mailing - We will continue to encourage booksellers' use of saturation mailing, a program that gives them discounted USPS rates to saturate chosen zip codes with hard copy catalogs directly in consumer mailboxes; we introduced this option last year and booksellers saturated neighborhoods with 90,000 catalogs. We expect to increase this in 2016
Digital consumer e-blast - We are offering booksellers a cash rebate to email the catalog to their customers' inboxes; we create graphics for them to use and ask them to link to their online shopping cart