Our annual winter catalog leads hundreds of thousands of consumers to discover exciting new books — regional titles that target the Midwest as well as books of national interest. Our member booksellers rave about how effective it is as a promotional tool, creatively distributing catalogs via direct mail, newspaper insert, and more. Publishers find it a cost-effective way to get their titles into the hands of thousands of potential buyers. Consumers love it, too, often going into their local stores, catalog in hand, pages dog-eared, looking to buy the book that they found while browsing at home. Page through the 2011 winter catalog online by clicking on the link below or download the full catalog as a PDF here. Booksellers and publishers, please visit your respective sections on the website to learn more about this effective holiday marketing opportunity.
