We're thrilled to share our 2019 catalog cover. We're working with W. W. Norton to feature the art from The Little Winter Book of Gnomes written and illustrated by Kirsten Sevig (10/29/19). The art will be featured in all facets of our campaign, including the cover and interior of the catalog, print and digital point of sale for booksellers, social media cover and profile pictures, and more.
Booksellers, take advantage of this incredible tool to boost sales this holiday season
We look forward to another successful program, with a new record high number of participating stores, customized covers, and circulation.
What you can do with your catalog:
Where your catalog can go:
This year, we're once again offering first-rate distribution methods.
Catalog Specs: Full color, 24-pages, trim size 6" x 10.5", and weight 1.1 oz.
We subsidize your distribution: For any store that chooses to customize the catalog, MIBA will automatically pay for a 1,000-piece radius saturation campaign in your area. If you'd like to develop a more substantial saturation campaign, we'll cover the cost of the first 1,000 pieces.
Don't take it from us... Here's what MIBA booksellers have to say about the Winter Catalog
"We did the MIBA holiday catalog and it was wonderful this year. We got lots of people coming in from the targeted mailing we did and others saw it as an insert from the Isthmus, out local arts & entertainment weekly. (MIBA) did a fantastic job choosing titles and they made our store a destination for holiday shopping--we sold very briskly out of the catalog. It was a huge asset for us and they had really nice online and social media support for it as well. We've had good responses to the catalog every year and its influence has only improved." -- Gretchen Treu, A Room of One's Own, Madison WI
"The saturation mailing is great. A customer came in to get a book and redeem her coupon before we even knew the catalogs had gone out, and the posters and other extras picking up on the artwork of the catalog are so appealing." -- Sally Wizik Wills, Beagle & Wolf Books & Bindery, Park Rapids, MN
"This is our third year doing the saturation mailing of the holiday catalog and we love it. Our customers now come to us in October asking us when the new catalog will be out!" -- Kristen Sandstrom, Apostle Islands Booksellers, Bayfield, WI
“We love the holiday catalog! The selection and design are top notch and our customers are thrilled to have that kind of resource for holiday gifts.”-- Sarah Krammen, Dragonfly Books, Decorah, IA
"2017 was the first year I did a newspaper insert with the holiday catalog, and I will definitely do it again, maybe even increasing the range this year. We had immediate results - the day after it went out, people walked in, catalog in hand, most with items circled. Many of them had never been in the store before. I belong to both MIBA and GLIBA, and I chose to distribute the MIBA catalog because the whole process seemed really easy - and it was. I don't know why it took me so long to do this." -- Dana Schulz, Snowbound Books, Marquette MI
"Every aspect of this campaign has been a huge boon. New customers come in every day, with catalog in hand, excited about the selections. And we’ve placed the catalog throughout the city, at restaurants, libraries, coffee shops. It’s a big hit!" -- Bob Dobrow, Zenith Bookstore, Duluth MN
The deadline to place your order is August 23. Once your order is placed, Kate will work with you to finalize the parameters of your campaign
Winter Catalog Timeline
Click on the campaign kit below to read catalog testimonials and tactics from your fellow booksellers
MIBA's "Winter Catalog" is a marketing tool made specifically for its members in order to achieve the stated goals of the association, to help sell books thorugh bookstores in our region. There is no purchasing or ordering option anywhere on the marketing tool, and it is not available to purchase by the general public.