  Get your cardinals ready for your windows and displays! It's time to start rolling out your winter catalog campaigns. We have another beauty this year that lends itself well to attractive merchandizing options. Below is a list of all the tools that are available to you to use. In-store and online, we've got you covered. Please let us know if there's anything you'd like to see that isn't here already. Here's a few ideas of what to do with the tools below.
Please head to this page to get these materials Catalog page for booksellers  Direct mail
Direct mail (which includes house lists and saturation) are scheduled to start shipping 10/28 with in-home delivery of 11/7 through 11/10 E-newsletter powered by Shelf Awareness Many stores are participating in our new e-newsletter campaign powered by Shelf Awareness. We are releasing four issues of catalog titles with Shelf, with the titles spread evenly across all four. (Note: About 15 titles were sold as print-only ads and won't appear in the e-newsletters.)
Browsable PDF Use THIS LINK to share an ad-free version of the catalog online Long version https://indd.adobe.com/view/27bd1c21-25a0-4574-8214-d0ae00deedc4 Custom tiny URL https://tinyurl.com/GiveBooks2018 Point-of-Sale Every store that placed a catalog order will receive a package of printed point-of-sale items to help decorate the store. You can preview the package here, and also print all of the items yourself. Estimated delivery of Nov 5. Digital stuff Banner ads and social media graphics are available now for download. Check them out here. E-Commerce Landing Page IndieCommerce and IndieLite stores can link to the holiday catalog by appending this to their website URL: "/holiday/MIBA/holidaycatalog.html" For example, if Common Good wants to link the catalog to their site, it would be https://www.commongoodbooks.com/holiday/MIBA/holidaycatalog.html When customers click on the 'Buy this Book' button on the catalog, they will be taken to Common Good’s website to purchase the book. Title list http://www.midwestbooksellers.org/uploads/4/4/1/7/44171411/miba_final_title_list_2018.xls Edelweiss list https://www.edelweiss.plus/#catalogID=4299483&page=1 Special order The catalog contains a title that won't be found via customary distribution methods. We chose to work with this author because he is supporting independent business in every aspect of this book. State of Craft Beer (978-0-692-86591-0) www.stateofcraft.beer Retails for $45; $30 wholesale Matt Janzen is the creator and sole distributer. He accepts returns. There are no minimums, and he offers free shipping on orders of (5) or more. Please contact him directly to place an order: Matt Janzen (920) 988-7992 matt@stateofcraft.beer From Janzen: "The book is entirely produced in the Midwest — following through on my goal to highlight small businesses that contribute to the local economy. It is also not available on Amazon, which goes a step further to make good on that promise. This is the perfect gift for anyone who's even mildly curious about craft beer."
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Midwest Independent Booksellers Association
1375 Saint Anthony Ave, Suite 202-3 St. Paul MN 55104 Carrie Obry, Executive Director carrie@midwestbooksellers.org Kate Scott, Program Specialist kate@midwestbooksellers.org © 2021 Midwest Independent Booksellers Association |
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