Get your cardinals ready for your windows and displays! It's time to start rolling out your winter catalog campaigns. We have another beauty this year that lends itself well to attractive merchandizing options. Below is a list of all the tools that are available to you to use. In-store and online, we've got you covered. Please let us know if there's anything you'd like to see that isn't here already.
Here's a few ideas of what to do with the tools below.
Please head to this page to get these materials
Catalog page for booksellers
Direct mail (which includes house lists and saturation) are scheduled to start shipping 10/28 with in-home delivery of 11/7 through 11/10
E-newsletter powered by Shelf Awareness
Many stores are participating in our new e-newsletter campaign powered by Shelf Awareness. We are releasing four issues of catalog titles with Shelf, with the titles spread evenly across all four. (Note: About 15 titles were sold as print-only ads and won't appear in the e-newsletters.)
Use THIS LINK to share an ad-free version of the catalog online
Custom tiny URL
Every store that placed a catalog order will receive a package of printed point-of-sale items to help decorate the store. You can preview the package here, and also print all of the items yourself. Estimated delivery of Nov 5.
Banner ads and social media graphics are available now for download. Check them out here.
E-Commerce Landing Page
IndieCommerce and IndieLite stores can link to the holiday catalog by appending this to their website URL: "/holiday/MIBA/holidaycatalog.html"
For example, if Common Good wants to link the catalog to their site, it would be
When customers click on the 'Buy this Book' button on the catalog, they will be taken to Common Good’s website to purchase the book.
The catalog contains a title that won't be found via customary distribution methods. We chose to work with this author because he is supporting independent business in every aspect of this book.
State of Craft Beer (978-0-692-86591-0)
Retails for $45; $30 wholesale
Matt Janzen is the creator and sole distributer. He accepts returns. There are no minimums, and he offers free shipping on orders of (5) or more.
Please contact him directly to place an order:
From Janzen: "The book is entirely produced in the Midwest — following through on my goal to highlight small businesses that contribute to the local economy. It is also not available on Amazon, which goes a step further to make good on that promise. This is the perfect gift for anyone who's even mildly curious about craft beer."