Jólabókaflóð, (pronounced YO-la-po-ka-flohd, which roughly translates to “Yule Book Flood”) is a widespread Icelandic practice of gifting BOOKS and chocolate for the holidays. Duluth MN's newest bookstore Zenith Books is bringing this fun and restorative celebration to its customers from Sunday, December 10 to Sunday, December 24.
During these two weeks, the store will have free hot cider, author events, readings and other fun community activities. Zenith Bookstore will traditionally gift-wrap book purchases with a complimentary Terroir Chocolate* bar (made in Fergus Falls, MN).
“Duluthians embrace winter with a love of the outdoors, but we’re also an active literary community,” says Zenith Bookstore owner Bob Dobrow. “Another way we can enjoy the winter months is through this wonderful Nordic tradition of giving books and chocolate. Settling in with a book, chocolate and warm beverage is an incredibly comforting way to spend a winter’s night.”
In Iceland, the annual Book Flood begins with the release of a catalog of new books distributed free to every Icelandic home. In Duluth, Zenith Bookstore is now distributing its “Give the Gift of Books” catalog, produced by the Midwest Independent Booksellers Association. “The catalog is beautifully illustrated,” says co-owner Angel Dobrow, “with pages of outstanding book choices for holiday gifting.”
For background information on Jólabókaflóð, see
Locally owned Zenith Bookstore is located at 318 N Central Avenue in West Duluth. The store features new and gently used books, a beautiful and inviting interior, and an active program of community events, such as author talks and book discussions. For the month of December, the store will be open from 10 am to 7 pm, Monday to Saturday, and 10 am to 4 pm on Sunday. For more information on Zenith Bookstore, see www.zenithbookstore.com.
Good news, booksellers. Our assiduous, book-loving elves have compiled a collection of materials to help you promote the winter catalog. It's time to deck the halls!
Finding the materials
We've posted a Dropbox folder stocked full of files for you to use. Go to this page of our website and click on the graphic on the right for a complete list of items, both paper-based and digital, as well as the link to the Dropbox folder.
Using the materials
Wow, that's a big list. Now what? Here's a few suggestions.
Online versions of the catalog
We have multiple electronic versions of the catalog where you can direct your customers
Here's a few ways to promote those online versions.
Last, but never least, TAKE PICTURES! You also promote the winter catalog by sharing it with us. We're looking forward to seeing your creations.