MIBA and our winter catalog printer Quad Graphics hosted a productive webinar with about 15 people on the call. The agenda: educate booksellers on our new form of direct mail: saturation mailing.
Saturation mail is a fantastic option whether or not you'd like to use your own mailing list. At nearly HALF the cost of standard postage, we can help you saturate either 1) a certain quantity of customers in a radius outward from your store or 2) a targeted zip code or postal carrier route.
Here's an example. A local business wants to do a direct mail campaign to drive store traffic by sending out 5,000 promotional pieces.
Option 1 – Saturation mail
Option 2 - Standard direct mail
Saturation mail generates 44.5% savings in postage! How? Saturation is efficient at the level of the post office, as carriers simply slip your mailing into their daily delivery and place them in every household on their route.
Bookseller's ordering options are listed on the catalog page of our website.
If you already do direct mail...
Overall, it looks like saturation mailing could make a bookseller's holiday much merrier. As always, if you have questions, please contact us.