Capture the attention of indie booksellers throughout the Midwest

Who we are

We’re the Midwest Independent Booksellers Association, representing 160 independent bookstores throughout our 9-state Midwest region. We offer a wide array of trade and consumer digital, print, and in-person opportunities for our book industry members to promote their titles, share industry news, showcase authors, and put your company front and center of hundreds of independent booksellers. 
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We help you . . .
  • ​Amplify your promotions
  • Increase your sell-in
  • Build lasting relationships with booksellers across the Midwest

Membership benefits

  • Free independent bookstore member list at any time
  • Exhibit at our high-energy trade show, the Heartland Fall Forum
  • Participate in our programming for authors and sales reps
  • Access to special promotions and marketing opportunities
  • Midwest Indie Bestseller List delivered to your inbox weekly
  • Eligibility for our annual Midwest Booksellers Choice Awards
  • Access to the exciting promotional options in this kit
  • Insider access to the indie bookstore market; just give us a call
  • Join Midwest Booksellers today!

Click through to view all of our outreach options

  • Sponsored Content
  • Blasts & Banners
  • Regional
  • Consumer
  • Heartland
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The heart of our communications, our bimonthly e-newsletter is our go-to resource for indie bookstore information, where you can organically host your content alongside ours.
​​Ideal for: Content-rich information. Get our attention and link to anywhere.
Open rate: 35%
Clickthrough: 8%
Reach: 1,500
View a blank sample newsletter to help plan your sponsored content.
Type
Features
Price
Classic Feature
​Half column
One clickthrough
One photo, 75 words 
$300
Deluxe Feature
Full column
Two clickthroughs
​Two photos, 150 words
$500
Mega Feature
Entire e-newsletter
​Permanent post on our newsfeed
Unlimited clickthroughs
Five photos, 600 words
$800
Our most popular promos for a reason. Easy, convenient, and effective. All graphics can be jpg, png, or gif. 
Ideal for: distributing title info, galley requests, call to action, creative assets alert, etc.
Type
Features
Price
Dedicated E-Blast
​31% open rate, 4% click through, 1,200 reach
View samples
Supply an image to blast to our full contact list
​One clickthrough, custom subject line
600 W x 800 H 
$250
Social Media Upgrade
Twitter: 2,570
Facebook: 1,750
​Instagram: 800
View samples
Upgrade your e-blast to include posts on our Twitter, Facebook, and Instagram feeds. Use the same image as your e-blast or create different images specific to each platform
$100
Banner Ad
​Website: 437 unique visits, 984 page views weekly
Newsletter: 35% open rate, 8% click rate, 1,500 reach
Bestseller List: 33% open rate, 5% click rate, 1,300 reach
View samples
​Place a banner ad 1) in our e-newsletter, 2) in our weekly bestseller list, and/or 3) on our website.
​600 pW x 125 pH / one click through
$150 each / $350 for all 3
All-Regional Banner Ad
View samples
​Brought to you by SIBA, MIBA, GLIBA, NEIBA, NAIBA, PNBA, CALIBA, and MPIBA
​Get instant national weeklong industry exposure on the homepages of eight regional trade associations.  Two formats required: Horizontal (440 W x 125 H) and Vertical (125 W x 440 H)
$999
​For regional promotions, either the author or the content of the book must have a strong tie to the Midwest.
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MIDWEST GEMS • ​$2,500 (Launching January 2021)
Our biggest splash! We saturate our region with one book with exceptional sales potential for the duration of one publishing season: Winter (January–April), Spring/Summer (May–August), and Fall (September–December). Free to submit. Titles will be selected by a committee of booksellers.
Gems receive
  • ​Selection announcement in stand-alone e-newsletter and across all social media platforms ($750 value)
  • Banner on our homepage and in bestseller weekly email and e-newsletter for entire season ($4,800 value)
  • Weekly social media such as  bookseller reviews, author interviews, media buzz, etc. ($1,600 value)
  • Branded point-of-sale materials and creative assets distribution ($500 value)
  • Dedicated MIBA website feature ($350 value)
  • Automatically submitted to booksellers for the Heartland Booksellers Award ($25 value)
MIDWEST TITLE ALERT • ​$150
Digital sales rep! Make your forthcoming regional titles available directly to our booksellers. Each season, we feature your galleys of regional interest through a standalone email to our booksellers (300 emails), on our closed bookseller Facebook group, in our monthly e-newsletter, and on a dedicated webpage. Titles are automatically submitted for Heartland Booksellers Award consideration (a $25 value).
  • Supply: Book cover image, link to galley request form, 50 words of copy
  • Run time: January 5, May 1, and September 1
Heartland Booksellers Award • ​$25
Our annual book awards reflect handselling at its best, as all the books are selected directly by independent booksellers. Finalists are boosted via free custom book stickers to our stores, and the winners are celebrated at our awards ceremony in October at the Heartland Fall Forum. Submit your Midwest titles to be included on the list of potential titles for bookseller nomination.
  • Due date: April 30
  • Winners announced: August
MIDWEST AUTHOR DIRECTORY • $60 per year
Our booksellers asked for a readily accessible author directory to help them build their events throughout the year. Includes an annual listing with author photo, contact info, and tips for working with independent bookstores.
MIDWEST INDIE BOOKSTORE ROADMAP • 1/4 panel $400 and 1/2 panel $600
UPDATE: Due to COVID19, the following program was put on hold as we figure out an alternative way to bring our roadmap to consumers throughout the Midwest.
A full-color 22” x 28” foldable old-school roadmap featuring original illustrations of bookstores in our region on the front and your ads on the back. Distributed to bookstores/customers for free, it features a year-long campaign to drive customers to bookstores. 
  • Reach: 60,000 distributed
  • Support: Consumer-facing promotions and contests
  • Run time: Release on Bookstore Day and available until supplies run out
WINTER CATALOG • ​View our rates: rampcatalogs2020.paperform.co
You have books. We have customers. Increase your sell-in across half of the country!
  • Reserve space now and 5 regions of independent booksellers will share your titles with 2.5 million consumers in 5 key markets across the Eastern half of the US: Mid-Atlantic, Great Lakes, New England, Midwest, and South.
  • Approximately 2.5 million print catalogs will be distributed to consumers by independent bookstores through direct mail, in-store promotion, and media insertions. 
JOB BOARD • ​$75 per post
For our book industry job board, we accept positions of special interest to our independent booksellers. Jobs do not have to be based in the Midwest. Placing a listing here is free for bookstore members to encourage circulation among the book industry. For industry members, posts are $75 for the full duration of the job’s availability.
The Heartland Fall Forum, our annual trade show, is an exciting event packed with opportunities to reach independent booksellers. To see them all in one place: