Midwest Independent Booksellers Association
  • About
  • Join
  • Programs
    • Promotions
    • Bestsellers
    • Bookstore Roadmap
    • Winter Catalog
    • Heartland Fall Forum
    • Spring Roadtrip
    • Bookseller of the Year
    • Heartland Booksellers Award
  • Newsfeed

Capture the attention of indie booksellers throughout the Midwest


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160 Bookstores

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250 Members

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1000+ Subscribers

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Average Open Rate: 34%
Average Click Rate: 8%
​List Growth: +11%

Click through to view all of our outreach options

  • Sponsored Content
  • Blasts & Banners
  • Regional
  • Consumer
  • Heartland
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The heart of our communications, our weekly e-newsletter is our go-to resource for indie bookstore information, where you can organically host your content alongside ours.
​​Ideal for: Content-rich information. Get our attention and link to anywhere.
Open rate: 35%
Clickthrough: 8%
Reach: 1,500
View a blank sample newsletter to help plan your sponsored content.
Type
Features
Price
Classic Feature
​Half column
One clickthrough
One photo, 75 words 
$300
Deluxe Feature
Full column
Two clickthroughs
​Two photos, 150 words
$500
Mega Feature
Entire e-newsletter
​Permanent post on our newsfeed
Unlimited clickthroughs
Five photos, 600 words
$800
Our most popular promos for a reason. Easy, convenient, and effective. All graphics can be jpg, png, or gif. 
Ideal for: distributing title info, galley requests, call to action, creative assets alert, etc.
Type
Features
Price
Dedicated E-Blast
​
32% open rate, 5% click through, 1,200 reach
View samples
Supply an image to blast to our bookseller and industry members.
​One clickthrough, custom subject line
600 W x 800 H 
$250
Social Media Upgrade
Twitter: 2,760
Facebook: 1,890
​Instagram: 1,060

View samples
Upgrade your e-blast to include posts on our Twitter, Facebook, and Instagram feeds. Use the same image as your e-blast or create different images specific to each platform
$100
Banner Ad
​Website: 326 unique visits, 686 page views weekly
Newsletter: 34% open rate, 5% click rate, 1,500 reach

Bestseller List: 32% open rate, 5% click rate, 1,200 reach
View samples
​Place a banner ad 1) in our e-newsletter, 2) in our weekly bestseller list, and/or 3) on our website.
​600 pW x 125 pH / one click through
$150 each / $350 for all 3
All-Regional Banner Ad
View samples
​Brought to you by SIBA, MIBA, GLIBA, NEIBA, NAIBA, PNBA, CALIBA, and MPIBA
​Get instant national weeklong industry exposure on the homepages of eight regional trade associations. Two formats required: Horizontal (440 W x 125 H) and Vertical (125 W x 440 H)
$999
​For regional promotions, either the author or the content of the book must have a strong tie to the Midwest.

MIDWEST TITLE ALERT • ​$150
Digital sales rep! Make your forthcoming regional titles available directly to our booksellers. Each season, we feature your galleys of regional interest through a standalone email to our booksellers (300 emails), on our closed bookseller Facebook group, in our monthly e-newsletter, and on a dedicated webpage. Titles are automatically submitted for Heartland Booksellers Award consideration (a $25 value).
  • Supply: Book cover image, link to galley request form, 50 words of copy
  • Run time: January 5, May 1, and September 1

Heartland Booksellers Award • ​$25
Our annual book awards reflect handselling at its best, as all the books are selected directly by independent booksellers. Finalists are boosted via free custom book stickers to our stores, and the winners are celebrated at our awards ceremony in October at the Heartland Fall Forum. Submit your Midwest titles to be included on the list of potential titles for bookseller nomination.
  • Due date: April 30
  • Winners announced: August

MIDWEST AUTHOR DIRECTORY • $60 per year
Our booksellers asked for a readily accessible author directory to help them build their events throughout the year. Includes an annual listing with author photo, contact info, and tips for working with independent bookstores.
MIDWEST INDIE BOOKSTORE ROADMAP •  1/2 panel $750; 1/4 panel $550
Your promo includes print AND digital placement. Perfect for specific titles or general awareness of opportunities from publishers, organizations, sidelines vendors, and book festivals.
  • Your promo panel (see samples) is featured on the vibrant back side of a full-color 22” x 28” foldable old-school roadmap featuring original illustrations of bookstores in our region on the front and your ads on the back. Distributed to bookstores/customers for free, it features a year-long social media contest to drive customers to bookstores.
  • Your promo panel is also featured on our Midwest Indie Bookstore Shopping guide for 1 week
  • Reach: 60,000 distributed
  • Support: Consumer-facing promotions and contests
  • Run time: Release on Bookstore Day and available until supplies run out
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WINTER CATALOG • ​2021 rates to come
You have books. We have customers. Increase your sell-in across half of the country! View 2020 by the numbers.
  • 5 regions of independent booksellers will share your titles with 2.5 million consumers in 5 key markets across the Eastern half of the US: Mid-Atlantic, Great Lakes, New England, Midwest, and South.
  • Approximately 2.5 million print catalogs will be distributed to consumers by independent bookstores through direct mail, in-store promotion, and media insertions. 
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JOB BOARD • ​$75 per post
For our book industry job board, we accept positions of special interest to our independent booksellers. Jobs do not have to be based in the Midwest. Placing a listing here is free for bookstore members to encourage circulation among the book industry. For industry members, posts are $75 for the full duration of the job’s availability.
The Heartland Fall Forum, our annual trade show, is an exciting event packed with opportunities to reach independent booksellers. To see them all in one place:
  • Visit Heartland's website​
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Midwest Independent Booksellers Association
1375 Saint Anthony Ave, Suite 202-3
St. Paul MN 55104

Carrie Obry, Executive Director
carrie@midwestbooksellers.org

Kate Scott, Program Specialist
kate@midwestbooksellers.org


© 2021 Midwest Independent Booksellers Association
Board Members Only
  • About
  • Join
  • Programs
    • Promotions
    • Bestsellers
    • Bookstore Roadmap
    • Winter Catalog
    • Heartland Fall Forum
    • Spring Roadtrip
    • Bookseller of the Year
    • Heartland Booksellers Award
  • Newsfeed