Capture the attention of indie booksellers throughout the Midwest
Click through to view all of our outreach options
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The heart of our communications, our weekly e-newsletter is our go-to resource for indie bookstore information, where you can organically host your content alongside ours.
Ideal for: Content-rich information. Get our attention and link to anywhere. Open rate: 35% Clickthrough: 8% Reach: 1,500 View Sample Newsletter |
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Type |
Features |
Price |
Classic Feature |
Half column One clickthrough One photo, 75 words |
$300 |
Deluxe Feature |
Full column Two clickthroughs Two photos, 150 words |
$500 |
Mega Feature |
Entire e-newsletter Permanent post on our newsfeed Unlimited clickthroughs Five photos, 600 words |
$800 |
Our most popular promos for a reason. Easy, convenient, and effective. All graphics can be jpg, png, or gif.
Ideal for: distributing title info, galley requests, call to action, creative assets alert, etc.
Ideal for: distributing title info, galley requests, call to action, creative assets alert, etc.
Type |
Features |
Price |
Supply an image to blast to our bookseller and industry members. One clickthrough, custom subject line 600 W x 800 H |
$250 |
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$100 |
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Banner Ad Website: 326 unique visits, 686 page views weekly Newsletter: 34% open rate, 5% click rate, 1,500 reach Bestseller List: 32% open rate, 5% click rate, 1,200 reach View samples |
Place a banner ad 1) in our e-newsletter, 2) in our weekly bestseller list, and/or 3) on our website. 600 pW x 125 pH / one click through |
$150 each / $350 for all 3 |
All-Regional Banner Ad View samples Brought to you by SIBA, MIBA, GLIBA, NEIBA, NAIBA, PNBA, CALIBA, and MPIBA |
Get instant national weeklong industry exposure on the homepages of eight regional trade associations. Two formats required: Horizontal (440 W x 125 H) and Vertical (125 W x 440 H) |
$999 |
For regional promotions, either the author or the content of the book must have a strong tie to the Midwest.
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MIDWEST TITLE ALERT • $150
Digital sales rep! Make your forthcoming regional titles available directly to our booksellers. Each season, we feature your galleys of regional interest through a standalone email to our booksellers (300 emails), on our closed bookseller Facebook group, in our weekly e-newsletter, in our weekly BSL (and printable pdf), and on a dedicated webpage. Titles are automatically submitted for Heartland Booksellers Award consideration (a $25 value).
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Heartland Booksellers Award • $25
Our annual book awards reflect handselling at its best, as all the books are selected directly by independent booksellers. Finalists are boosted via free custom book stickers to our stores, and the winners are celebrated at our awards ceremony in October at the Heartland Fall Forum. Submit your Midwest titles to be included on the list of potential titles for bookseller nomination.
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MIDWEST AUTHOR DIRECTORY • $60 per year
Our booksellers asked for a readily accessible author directory to help them build their events throughout the year. Includes an annual listing with author photo, contact info, and tips for working with independent bookstores.
Our booksellers asked for a readily accessible author directory to help them build their events throughout the year. Includes an annual listing with author photo, contact info, and tips for working with independent bookstores.
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MIDWEST INDIE BOOKSTORE ROADMAP • 1/2 panel $750; 1/4 panel $550
Your promo includes print AND digital placement. Perfect for specific titles or general awareness of opportunities from publishers, organizations, sidelines vendors, and book festivals.
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WINTER CATALOG • 2021 rates to come
You have books. We have customers. Increase your sell-in across half of the country! View 2020 by the numbers.
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SHOPPING GUIDE BANNER • $250
Reach consumers on the digital side of our Indie Roadmap with a feature in the Midwest Indie Bookstore Shopping Guide. Your banner is featured for one month on our Shopping Guide.
Reach consumers on the digital side of our Indie Roadmap with a feature in the Midwest Indie Bookstore Shopping Guide. Your banner is featured for one month on our Shopping Guide.
- 150 pxw x 300 pxh, jpg, png, or gif.
- One click-through URL (consumer facing)
- Support: Consumer-facing promotions and contests
- Run time: Release on Bookstore Day and available throughout the year
JOB BOARD • $75 per post
For our book industry job board, we accept positions of special interest to our independent booksellers. Jobs do not have to be based in the Midwest. Placing a listing here is free for bookstore members to encourage circulation among the book industry. For industry members, posts are $75 for the full duration of the job’s availability.
For our book industry job board, we accept positions of special interest to our independent booksellers. Jobs do not have to be based in the Midwest. Placing a listing here is free for bookstore members to encourage circulation among the book industry. For industry members, posts are $75 for the full duration of the job’s availability.
BOOK BREAK · $300
30 minutes to connect virtually with booksellers. Rep picks, editor buzz, author feature, meet up, or more, this is your time to program as you’d like. Book break promotion includes:
30 minutes to connect virtually with booksellers. Rep picks, editor buzz, author feature, meet up, or more, this is your time to program as you’d like. Book break promotion includes:
- Feature in our weekly e-newsletter
- Standalone eblasts to booksellers
- Postings to our Facebook bookseller group
- Event follow up feature in newsletter with event recording archived on our website
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SPRING FORWARD · May 5 & 6, 2021
Mark your calendars and tune in for our virtual spring programming. We're designing two days aimed at gathering our community, sharing our knowledge, and looking to the future. Click here for the full schedule, sponsorships, and author opportunities. |
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HEARTLAND FALL FORUM
Our annual trade show, is an exciting event packed with opportunities to reach independent booksellers. To see them all in one place visit Heartland's website. |
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