We help publishers and bookstores sell more during the holiday season!
Midwest Independent Booksellers Association
MIBA 2026 Winter Catalog
Reach & Impact
400,000+
390+ indie bookstore members receive catalogs to distribute throughout their communities.
ABA and Ingram
Ingram offers an extra discount on all catalog titles to member stores. ABA creates online catalogs for IndieCommerce.
For every bookseller
MIBA creates and shares digital assets for social media and website marketing — as do our advertisers.
How Booksellers Engage
In-store point-of-sale
Bookstores can order Winter Catalog branded shelf-talkers, posters, and bookmarks to create displays that sell your books.
Direct mail campaigns
Stores use customized in-house lists to reach existing customers and low-cost saturation mailings to cover entire zip codes and generate new customers.
Custom branding
Booksellers put their unique branding on the catalog cover to drive traffic and recognition in their local markets.
Catalog Ad Pricing
Simpler and less expensive — each title gets equal space, no more than 8 per page.
Buy one ad, get the next at 50% off!
Catalog Cover & Theme Sponsorship
Publishing a winter or holiday-themed title this year? Place its design on our front cover, throughout interior pages, and across our digital marketing and printed point-of-sale assets. Includes a larger, specially designed ad. Subject to MIBA approval.
What we're looking for
Handselling appeal
Titles your booksellers are excited to recommend.
Giftability
Deluxe editions, bestselling authors, beloved characters — great for the hard-to-buy-for.
Representation
Diverse voices that reflect our communities. Help us amplify under-represented creators & themes.
Publication window
Titles from your 2026 Spring, Summer, or Fall catalogs.
What booksellers say
"I really love the catalog and how much it attracts customers. It has been a great marketing investment each year."
"I put them in coffee shops and around town and hand them out to our customers."
"We use the catalog to broadcast to residents in our region who may not otherwise access information and book recommendations from us directly."
"The catalogs are a great way for my customers to find gift inspiration. The variety of titles is well-rounded."
"It's an easy way for us to have visibility during the holiday season as we don't typically do mailings other times of the year."
"I ordered every title in the catalog last year and they all sold."