Midwest Indie Bookstore Roadmap

Enjoy our old-school roadmap and explore nearly 200 bookstores throughout our region

View #BookstoreRoadmap on Instagram to see the roadmap in our bookstores' customers' hands

Check out Roadmap Partners Buttons

The Midwest Indie Bookstore Roadmap, now in its fifth year, is a promotional tool that increases awareness about the thriving independent bookstores in our region, with the ultimate goal of driving sales to stores.

The roadmap is released every April on Independent Bookstore Day (the third Saturday in April).

  • The artist Kevin Cannon creates a custom image of each of our member stores and features them on a beautiful roadmap-inspired drawing of the Midwest
  • On the back of the map, we feature promotions from our wonderful industry partners as well as a bookstore legend
  • Customers can pick up a free copy of the roadmap in any of our member stores on Independent Bookstore Day and thereafter as long as supplies last

Timeline: Roadmaps are shipped to our stores in mid April so they're available to give to customers on April 30, Independent Bookstore Day

Bookseller members
Get your custom store art featured on the map

January 15: Deadline to pay your dues to be included on the map

Join MIBA or renew your dues

Industry members
Become a Roadmap Partner

February 25: Deadline to place your ad(s) 

Place your ad(s)


Membership dues are $175 and offer the following roadmap benefits

Stores who are active dues-paying members are automatically included in our roadmap

Your storefront or shopping logo designed by Kevin Cannon for free

Each member store is automatically sent 400-500 free copies of the roadmap to give away to customers for free starting on Independent bookstore day

We have a limited amount of surplus roadmaps on hand; contact us if you'd like additional copies

If you join MIBA after the roadmap deadline, you’ll be placed in a queue to have your art completed after the roadmap is released


$550 quarter panel / $750 half panel in print roadmap

The back of the print roadmap features a beautiful collection of ad panels (see them all here), providing year-round exposure to thousands of proven bookstore customers.

Your ad placements gets the following exposure:

  • Print exposure on the roadmap of at least 75,000
  • Placement on our Roadmap Partner webpage 
  • Ongoing Roadmap Sponsor acknowledgment in our communications throughout the year
  • All books/products featured in roadmap ads are included in a spreadsheet to our 170+ bookstores, giving your book/product special marketing and sell-in support

Roadmap Graphics

Click the graphics to download at full size

For a navigable version of the roadmap, use this URL: ​

"We keep the roadmap up on the wall next to our cash register and customers are always drawn to it! Kids (and adults) love to find their hometowns and favorite bookstores. Book lovers are delighted to be able to take a copy of the map. I always tell them it's the best way to travel and they agree. Customers often tell us they found us from the map."

--Gwen Danfelt, Drury Lane Books (Grand Marais, MN)

"The roadmap is the perfect way to promote independent bookstores in the region and we have run out of them each year. Our customers say they love seeing how many stores they can visit, and we’ve heard that some have it up on their walls. We had to put our framed map away when we ran out since customers were asking for a copy! I also love to use the graphics from the map, especially the custom graphic of our store, which we use in a lot of different, unique promotions."

--Carol Blizzard Dunn, Northwind Book & Fiber (Spooner, WI)

This is the contest featured on the back of the roadmap for April 2020-April 2021. View the hashtag #bookstoreroadmap to see how customers are paricipating.

"Social distancing has only increased our love for reading and for indie bookstores. Shopping at indie bookstores can happen anywhere, especially from the comfort of your own home. Whether you bought it in-store or online, take a picture of your indie bookstore purchase and post it on Twitter, Instagram, or Facebook with the following

  • Tag the bookstore featured on the roadmap
  • Use the phrase "I shop at indie bookstores”
  • Hashtag it #bookstoreroadmap

We’ll randomly select one entry each month to win a $50 gift card at the bookstore of your choice. On next year’s Indie Bookstore Day (April 23, 2022), we’ll select one entry from among them all to win a $500 gift card. The more stores you shop at and tag, the more likely you are to win the grand prize."