Promotional tools for book industry partners
Capture the attention of indie booksellers throughout the Midwest
We make it easy for publishers, authors, wholesalers, sidelines companies, and book industry partners to reach independent booksellers. Your promotion will target indie booksellers in the Midwest as well as the book industry at large. We require all promotions to link to sales outlets that support indie bookstores.
303 Bookstores
550 Booksellers
375 Members
2,500 Subscribers
Average Open Rate: 45%
Average Click Rate: 3%
We are aware of the broken calendar link when booking promotions
and we're actively investigating the issue!
Please e-mail aleah@midwestbooksellers.org with your desired booking date
and any related information.
Thank you for your patience and understanding!
COMING SOON: PROMOTIONS PORTAL
Upload and edit your content at any time, for all booked promotions!
Launching Summer 2025 | Promotions Portal Guide
- View promotional products on our dedicated page (each product lists the specifications and overview of our current reservations).
- Add desired promos to your cart and purchase with a credit card, or log into your profile to receive an invoice (don't have an account? No problem! Create an account here).
- Once you purchase, you'll be provided access to our booking calendar.
- Search for a specific date and reserve your spot.
- MIBA receives a notification of your confirmed booking and your scheduling is all set.
Next step: After your booking is complete and when your assets are ready, deliver graphics, click through, subject line, etc. to Aleah Salloway at aleah@midwestbooksellers.org
For custom packages, please contact Grace Hagen at grace@midwestbooksellers.org.
Events in 2025
Heartland Fall Forum · October 12-16, Indianapolis, Indiana
Our annual trade show is an exciting event packed with opportunities to reach independent booksellers. They will be posted on Heartland's website in summer of 2024.
Newsletter Sponsored Content
The heart of our communications, our weekly e-newsletter is our go-to resource for indie bookstore information. Organically host your content alongside ours or reserve an entire newsletter.
Ideal for: Content-rich information. Get our attention and link to anywhere.
Open rate: 43%
Clickthrough: 4%
Reach: 1,900
| Type | Features | Price |
|---|---|---|
|
Entire e-newsletter |
Promoted story across Facebook and Instagram social media platforms |
$400 |
E-Blasts & Banners
Our most popular promos for a reason. Easy, convenient, and effective. All graphics can be jpg, png, or gif.
Ideal for: Distributing title info, galley requests, call to action, creative assets alert, etc.
| Type | Features | Price |
|---|---|---|
|
Dedicated E-Blast |
Supply an image to send to the inboxes of our bookseller and industry members. One click-through link, custom subject line 600 W x 800 H - max file size 500k |
$300 |
| Banner Ad Website: 326 unique visits, 686 page views weekly Newsletter: 34% open rate, 5% click rate, 1,500 reach View samples |
Place a banner ad in our e-newsletter or on our website. 600 pW x 125 pH / one click through |
$200 |
| All-Regional Banner Ad View samples Brought to you by SIBA, MIBA, GLIBA, NEIBA, NAIBA, PNBA, CALIBA, and MPIBA |
Get instant national weeklong industry exposure on the homepages of eight regional trade associations Two formats required: Horizontal (440 W x 125 H) and Vertical (125 W x 440 H) |
$999 |
TITLE ALERT PROGRAM • $150
Digital sales rep! Make your forthcoming titles available directly to our booksellers. Each season, we feature your galleys through a standalone email to our booksellers (400 emails), on our closed bookseller Facebook group, in our weekly e-newsletter, in our weekly bestseller list (and printable pdf), and on a dedicated webpage.
- Supply: Book cover image, link to galley request form, 50 words of copy
- Run time: January 5, May 1, and September 1
Regional promotion
HEARTLAND BOOKSELLERS AWARD • $25
Our annual book awards reflect handselling at its best, as all the books are selected directly by independent booksellers. Finalists are boosted via free custom book stickers to our stores, and the winners are celebrated at our awards ceremony in October at the Heartland Fall Forum. Submit your Midwest titles to be included on the list of potential titles for bookseller nomination.
The 2025 Heartland Booksellers Award Nomination period has ended.
MIDWEST INDIE BOOKSTORE ROADMAP
Full panel $2000; 1/2 panel $1,400; 1/4 panel $1000
Your Roadmap partnership includes print AND digital placement. Perfect for specific titles or general awareness of opportunities from publishers, organizations, sidelines vendors, and book festivals.
- Reach: 97,000 distributed
- Support: Consumer-facing promotions and contests
- Run time: In circulation for one year. Released on Independent Bookstore Day and available for purchase on our website until supplies run out
- Dedicated social media posts across our most popular channels
This year's Roadmap ad sales closed in April 2025 and will reopen again at the end of this 2025.
WINTER CATALOG
Increasing sales for booksellers and publishers during the busy holiday season.
Our book lover’s winter catalog is a highly valued, direct-to-consumer marketing piece featuring gift-worthy books in a wide range of subjects for adults and children of all ages. Designed as an interactive winter traffic-builder, our catalog drives indie bookstore sales in-store and online during the busy gift-giving season. The catalog is a time-tested and proven marketing tool. Stores report a higher rate of traffic once the catalog is in their customers’ hands.
JOB BOARD • Members: Free / Non-members: $75 per post
For our book industry job board, we accept positions of special interest to our independent booksellers. Jobs do not have to be based in the Midwest. Placing a listing here is free for members to encourage circulation among the book industry. For non-members, posts are $75 for the full duration of the job’s availability.