Promotional tools for industry partners
Capture the attention of indie booksellers throughout the Midwest
We offer a host of ways for publishers, wholesalers, distributors, and sales reps to broadcast titles and offers while building lasting relationships with our bookstores.
205 Bookstores
200 Members
1,000+ Subscribers
Average Open Rate: 34%
Average Click Rate: 8%
List Growth: +11%
View all of our outreach options below
Sponsored Content
The heart of our communications, our weekly e-newsletter is our go-to resource for indie bookstore information. You can organically host your content alongside ours or book an entire newsletter.
Ideal for: Content-rich information. Get our attention and link to anywhere
Open rate: 35%
Clickthrough: 8%
Reach: 1,500
Blasts & Banners
Our most popular promos for a reason. Easy, convenient, and effective. All graphics can be jpg, png, or gif.
Ideal for: distributing title info, galley requests, call to action, creative assets alert, etc.
| Type | Features | Price |
|---|---|---|
|
Dedicated E-Blast |
Supply an image to blast to our bookseller and industry members. One click-through, custom subject line 600 W x 800 H |
$250 |
| Social Media Upgrade Twitter: 3,032 Facebook: 2,144 Instagram: 1,488 View samples |
Upgrade your e-blast to include static posts on our Twitter, Facebook, and Instagram feeds. Use the same image as your e-blast or create different images specific to each platform. |
$100 |
| Banner Ad Website: 326 unique visits, 686 page views weekly Newsletter: 34% open rate, 5% click rate, 1,500 reach Bestseller List: 32% open rate, 5% click rate, 1,200 reach View samples |
Place a banner ad 1) in our e-newsletter, 2) in our weekly bestseller list, and/or 3) on our website. 600 pW x 125 pH / one click through |
$150 each / $350 for all 3 |
| All-Regional Banner Ad View samples Brought to you by SIBA, MIBA, GLIBA, NEIBA, NAIBA, PNBA, CALIBA, and MPIBA |
Get instant national weeklong industry exposure on the homepages of eight regional trade associations. Two formats required: Horizontal (440 W x 125 H) and Vertical (125 W x 440 H) |
$999 |
Regional
For regional promotions, either the author or the content of the book must have a strong tie to the Midwest.
MIDWEST TITLE ALERT • $150
Digital sales rep! Make your forthcoming regional titles available directly to our booksellers. Each season, we feature your galleys of regional interest through a standalone email to our booksellers (300 emails), on our closed bookseller Facebook group, in our weekly e-newsletter, in our weekly BSL (and printable pdf), and on a dedicated webpage. Titles are automatically submitted for Heartland Booksellers Award consideration (a $25 value).
- Supply: Book cover image, link to gallery request form, 50 words of copy
- Run time: January 5, May 1, and September 1
HEARTLAND BOOKSELLERS AWARD • $25
Our annual book awards reflect handselling at its best, as all the books are selected directly by independent booksellers. Finalists are boosted via free custom book stickers to our stores, and the winners are celebrated at our awards ceremony in October at the Heartland Fall Forum. Submit your Midwest titles to be included on the list of potential titles for bookseller nomination.
Consumer
MIDWEST INDIE BOOKSTORE ROADMAP • 1/2 panel $750; 1/4 panel $550
Your promo includes print AND digital placement. Perfect for specific titles or general awareness of opportunities from publishers, organizations, sidelines vendors, and book festivals.
- Reach: 60,000 distributed
- Support: Consumer-facing promotions and contests
- Run time: Release on Bookstore Day and available until supplies run out
WINTER CATALOG
Increasing sales for booksellers and publishers during the busy holiday season.
Our book lover’s winter catalog is a highly valued, direct-to-consumer marketing piece featuring about 100 gift-worthy books in a wide range of subjects for adults and children of all ages. Designed as an interactive winter traffic-builder, our catalog drives indie bookstore sales in-store and online during the busy gift-giving season. The catalog is a time-tested and proven marketing tool. Stores report a higher rate of traffic once the catalog is in their customers’ hands.
JOB BOARD • Members: Free / Non-members: $75 per post
For our book industry job board, we accept positions of special interest to our independent booksellers. Jobs do not have to be based in the Midwest. Placing a listing here is free for bookstore members to encourage circulation among the book industry. For industry members, posts are $75 for the full duration of the job’s availability.
Events
SPRING PROGRAM · April/May
Our program for 2022 will be announced before the end of the year.
FALL PROGRAM / HEARTLAND FALL FORUM
Our annual trade show is an exciting event packed with opportunities to reach independent booksellers. To see them all in one place visit Heartland's website.
.