Promotional tools for industry partners

Capture the attention of indie booksellers throughout the Midwest

We offer a host of ways for authors, publishers, wholesalers, distributors, and sales reps to broadcast titles and offers while building lasting relationships with our bookstores. For all promotional inquiries please contact Melissa Peterson at

215 Bookstores

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270 Members

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1,000+ Subscribers

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Average Open Rate: 34%

Average Click Rate: 8%

List Growth: +11%

View all of our outreach options below

Sponsored Content

The heart of our communications, our weekly e-newsletter is our go-to resource for indie bookstore information. You can organically host your content alongside ours or book an entire newsletter. 

​​Ideal for: Content-rich information. Get our attention and link to anywhere
Open rate: 35%
Clickthrough: 8%
Reach: 1,500

View full specs and samples

Type Features Price
Classic Feature

One clickthrough
One photo, 75 words

Deluxe Feature

Full column
Two clickthroughs
Two photos, 150 words


Mega Feature

See a sample

Entire e-newsletter
Promoted story across Facebook and Instagram social media platforms
Unlimited clickthroughs
Five photos, 600 words


Blasts & Banners

Our most popular promos for a reason. Easy, convenient, and effective. All graphics can be jpg, png, or gif.

Ideal for: distributing title info, galley requests, call to action, creative assets alert, etc.

Type Features Price

Dedicated E-Blast
32% open rate
5% click-through
1,200 reach

View samples

Supply an image to blast to our bookseller and industry members.

​One click-through link, custom subject line

600 W x 800 H - max file size 5 MB

Social Media Upgrade
Twitter: 3,032
Facebook: 2,144
​Instagram: 1,488
View samples

Upgrade your e-blast to include static posts on our Twitter, Facebook, and Instagram feeds.

Use the same image as your e-blast or create different images specific to each platform.

Banner Ad
Website: 326 unique visits, 686 page views weekly
Newsletter: 34% open rate, 5% click rate, 1,500 reach
Bestseller List: 32% open rate, 5% click rate, 1,200 reach
View samples

Place a banner ad 1) in our e-newsletter, 2) in our weekly bestseller list, and/or 3) on our website.

​600 pW x 125 pH / one click through

$150 each / $350 for all 3
All-Regional Banner Ad
View samples

Get instant national weeklong industry exposure on the homepages of eight regional trade associations.

Two formats required: Horizontal (440 W x 125 H) and Vertical (125 W x 440 H)



For regional promotions, either the author or the content of the book must have a strong tie to the Midwest.


Digital sales rep! Make your forthcoming regional titles available directly to our booksellers. Each season, we feature your galleys of regional interest through a standalone email to our booksellers (300 emails), on our closed bookseller Facebook group, in our weekly e-newsletter, in our weekly BSL (and printable pdf), and on a dedicated webpage. Titles are automatically submitted for Heartland Booksellers Award consideration (a $25 value).

  • Supply: Book cover image, link to galley request form, 50 words of copy
  • Run time: January 5, May 1, and September 1


Our annual book awards reflect handselling at its best, as all the books are selected directly by independent booksellers. Finalists are boosted via free custom book stickers to our stores, and the winners are celebrated at our awards ceremony in October at the Heartland Fall Forum. Submit your Midwest titles to be included on the list of potential titles for bookseller nomination.


Prices TBD (2022 pricing: 1/2 panel $750; 1/4 panel $550)

Your promo includes print AND digital placement. Perfect for specific titles or general awareness of opportunities from publishers, organizations, sidelines vendors, and book festivals.

  • Reach: 75,000 distributed
  • Support: Consumer-facing promotions and contests
  • Run time: In ciruclation for one year. Released on Bookstore Day and available until supplies run out


Increasing sales for booksellers and publishers during the busy holiday season.

View our 2022 ad rates

Our book lover’s winter catalog is a highly valued, direct-to-consumer marketing piece featuring about 100 gift-worthy books in a wide range of subjects for adults and children of all ages. Designed as an interactive winter traffic-builder, our catalog drives indie bookstore sales in-store and online during the busy gift-giving season. The catalog is a time-tested and proven marketing tool. Stores report a higher rate of traffic once the catalog is in their customers’ hands.

JOB BOARD • Members: Free / Non-members: ​$75 per post

For our book industry job board, we accept positions of special interest to our independent booksellers. Jobs do not have to be based in the Midwest. Placing a listing here is free for bookstore members to encourage circulation among the book industry. For industry members, posts are $75 for the full duration of the job’s availability.



Our program for 2023 will be announced before the end of the year.


Our annual trade show is an exciting event packed with opportunities to reach independent booksellers. To see them all in one place, visit Heartland's website.​