Promotional tools for book industry partners
Capture the attention of indie booksellers throughout the Midwest
- We make it easy for publishers, authors, wholesalers, sidelines companies, and book industry partners to reach independent booksellers. Your promotion will target indie booksellers in the Midwest as well as the book industry at large. We require all promotions to link to sales outlets that support indie bookstores.
363 Bookstores
550 Booksellers
2,500 Subscribers
Average Open Rate: 45%
Average Click Rate: 3%
- View promotional products on our dedicated page (each product lists the specifications and overview of our current reservations).
- Add desired promos to your cart and purchase with a credit card, or log into your profile to receive an invoice (don't have an account? No problem! Create an account here).
- Once you purchase, you'll be provided access to our booking calendar.
- Search for a specific date and reserve your spot.
- MIBA will receive a notification of your confirmed booking and your reservation is set.
Next step: After your booking is complete and when your assets are ready, deliver graphics, click through, subject line, etc. to Nellie Richthammer at promotions@midwestbooksellers.org. Please send at least 5 days before the promotion is scheduled to run.
Let's get creative! For custom packages, please contact Grace Hagen at grace@midwestbooksellers.org.
Events in 2026
Heartland Fall Forum · October 7-9 2026, Minneapolis, Minnesota
Our annual trade show is an exciting event packed with opportunities to reach independent booksellers. They will be posted on Heartland's website in spring of 2026.
Newsletter Sponsored Content
The heart of our communications, our weekly e-newsletter is our go-to resource for indie bookstore information. Organically host your content alongside ours or reserve an entire newsletter.
Ideal for: Content-rich information. Get our attention and link to anywhere.
Open rate: 43%
Clickthrough: 4%
Reach: 1,900
| Type | Features |
Member Price |
|---|---|---|
|
Sponsored Newsletter |
|
$500 |
|
Newsletter Banner Order here |
|
$200 |
E-Blasts & Website Banners
Our most popular promos for a reason. Easy, convenient, and effective. All graphics can be jpg, png, or gif.
Ideal for: Distributing title info, galley requests, call to action, creative assets alert, etc.
| Type | Features | Member Price |
|---|---|---|
|
Dedicated E-Blast |
|
$300 |
|
Website Banner |
|
$200 |
| All-Region Banner Order Here |
|
$999 |
Season-Long Title Campaign • Member Price: $750
It's a 24/7 digital sales rep! Booksellers will see your featured titles with just one-click on our menu bar. Each season, for three straight months, we feature your book in our Weekly Bestseller List, the Best Seller printable pdf, and on our dedicated webpage -- resources our booksellers find invaluable!
- Supply: Book cover image, link to galley request form, 50 words of copy
- Run time: January 1, April 1, July 1, and October 1
Regional promotion
HEARTLAND BOOKSELLERS AWARD • $25
Our annual book awards reflect handselling at its best, as all the books are selected directly by independent booksellers. Finalists are boosted via free custom book stickers to our stores, and the winners are celebrated at our awards ceremony in October at the Heartland Fall Forum. Submit your Midwest titles to be included on the list of potential titles for bookseller nomination.
The 2025 Heartland Booksellers Award Nomination period has ended.
MIDWEST INDIE BOOKSTORE ROADMAP
Full panel $2000; 1/2 panel $1,400; 1/4 panel $1000
Your Roadmap partnership includes print AND digital placement. Perfect for specific titles or general awareness of opportunities from publishers, organizations, sidelines vendors, and book festivals.
- Reach: 97,000 distributed
- Support: Consumer-facing promotions and contests
- Run time: In circulation for one year. Released on Independent Bookstore Day and available for purchase on our website until supplies run out
- Dedicated social media posts across our most popular channels
This year's Roadmap ad sales closed in April 2025 and will reopen again at the end of this 2025.
WINTER CATALOG
Increasing sales for booksellers and publishers during the busy holiday season.
Our book lover’s winter catalog is a highly valued, direct-to-consumer marketing piece featuring gift-worthy books in a wide range of subjects for adults and children of all ages. Designed as an interactive winter traffic-builder, our catalog drives indie bookstore sales in-store and online during the busy gift-giving season. The catalog is a time-tested and proven marketing tool. Stores report a higher rate of traffic once the catalog is in their customers’ hands.
JOB BOARD • Member Price: $0
Expand your candidate pool! Advertise your job opening to booksellers, book industry members, and more. Jobs do not have to be based in the Midwest. A MIBA Job Board listing is free for members. For non-members, posts are $300. Listings are published in the weekly MIBA Newsletter and on the website.