Promotional tools for industry partners
Capture the attention of indie booksellers throughout the Midwest
We offer a host of ways for authors, publishers, wholesalers, distributors, and sales reps to broadcast titles and offers while building lasting relationships with our bookstores. For all promotional inquiries please contact Melissa Peterson at firstname.lastname@example.org.
Average Open Rate: 34%
Average Click Rate: 8%
List Growth: +11%
View all of our outreach options below
The heart of our communications, our weekly e-newsletter is our go-to resource for indie bookstore information. You can organically host your content alongside ours or book an entire newsletter.
Ideal for: Content-rich information. Get our attention and link to anywhere
Open rate: 35%
Blasts & Banners
Our most popular promos for a reason. Easy, convenient, and effective. All graphics can be jpg, png, or gif.
Ideal for: distributing title info, galley requests, call to action, creative assets alert, etc.
Supply an image to blast to our bookseller and industry members.
One click-through link, custom subject line
600 W x 800 H - max file size 5 MB
|Social Media Upgrade
Use the same image as your e-blast or create different images specific to each platform.
Website: 326 unique visits, 686 page views weekly
Newsletter: 34% open rate, 5% click rate, 1,500 reach
Bestseller List: 32% open rate, 5% click rate, 1,200 reach
Place a banner ad 1) in our e-newsletter, 2) in our weekly bestseller list, and/or 3) on our website.
600 pW x 125 pH / one click through
|$150 each / $350 for all 3|
|All-Regional Banner Ad
Brought to you by SIBA, MIBA, GLIBA, NEIBA, NAIBA, PNBA, CALIBA, and MPIBA
Get instant national weeklong industry exposure on the homepages of eight regional trade associations.
Two formats required: Horizontal (440 W x 125 H) and Vertical (125 W x 440 H)
For regional promotions, either the author or the content of the book must have a strong tie to the Midwest.
MIDWEST TITLE ALERT • $150
Digital sales rep! Make your forthcoming regional titles available directly to our booksellers. Each season, we feature your galleys of regional interest through a standalone email to our booksellers (300 emails), on our closed bookseller Facebook group, in our weekly e-newsletter, in our weekly BSL (and printable pdf), and on a dedicated webpage. Titles are automatically submitted for Heartland Booksellers Award consideration (a $25 value).
- Supply: Book cover image, link to galley request form, 50 words of copy
- Run time: January 5, May 1, and September 1
HEARTLAND BOOKSELLERS AWARD • $25
Our annual book awards reflect handselling at its best, as all the books are selected directly by independent booksellers. Finalists are boosted via free custom book stickers to our stores, and the winners are celebrated at our awards ceremony in October at the Heartland Fall Forum. Submit your Midwest titles to be included on the list of potential titles for bookseller nomination.
Prices TBD (2022 pricing: 1/2 panel $750; 1/4 panel $550)
Your promo includes print AND digital placement. Perfect for specific titles or general awareness of opportunities from publishers, organizations, sidelines vendors, and book festivals.
- Reach: 75,000 distributed
- Support: Consumer-facing promotions and contests
- Run time: In ciruclation for one year. Released on Bookstore Day and available until supplies run out
Increasing sales for booksellers and publishers during the busy holiday season.
JOB BOARD • Members: Free / Non-members: $75 per post
For our book industry job board, we accept positions of special interest to our independent booksellers. Jobs do not have to be based in the Midwest. Placing a listing here is free for bookstore members to encourage circulation among the book industry. For industry members, posts are $75 for the full duration of the job’s availability.
SPRING PROGRAM · April/May
Our program for 2023 will be announced before the end of the year.
FALL PROGRAM / HEARTLAND FALL FORUM
Our annual trade show is an exciting event packed with opportunities to reach independent booksellers. To see them all in one place, visit Heartland's website.