Promotional tools for book industry partners

Capture the attention of indie booksellers throughout the Midwest

We make it easy for publishers, authors, wholesalers, sidelines companies, and book industry partners to reach independent booksellers. Your promotion will target indie booksellers in the Midwest as well as the book industry at large. We require all promotions to link to sales outlets that support indie bookstores.

To book a promotion, please contact Melissa Peterson at

230 Bookstores
350 Booksellers

Bookstore Gallery

306 Members

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2,500 Subscribers

Newsletter Sign-Up

Average Open Rate: 39%

Average Click Rate: 8%

List Growth: +11%

Events in 2023

Spring Road Trip · May 2-3, Des Moines, Iowa

Visit the Spring Road Trip event page. Event sponsorship and author placement opportunities will be available soon.

Heartland Fall Forum · October 12-14, Detroit, Michigan

Our annual trade show is an exciting event packed with opportunities to reach independent booksellers. They will be posted on Heartland's website in early 2023​. 

Newsletter Sponsored Content

The heart of our communications, our weekly e-newsletter is our go-to resource for indie bookstore information. Organically host your content alongside ours or reserve an entire newsletter. 

​​Ideal for: Content-rich information. Get our attention and link to anywhere.
Open rate: 35%
Clickthrough: 8%
Reach: 1,500

View full specs and samples

Type Features Price
Classic Feature

One clickthrough
One photo, 75 words

Deluxe Feature

Full column
Two clickthroughs
Two photos, 150 words


Mega Feature

See a sample

Entire e-newsletter
Promoted story across Facebook and Instagram social media platforms
Unlimited clickthroughs
Five photos, 600 words


E-Blasts & Banners

Our most popular promos for a reason. Easy, convenient, and effective. All graphics can be jpg, png, or gif.

Ideal for: Distributing title info, galley requests, call to action, creative assets alert, etc.

Type Features Price

Dedicated E-Blast
32% open rate
5% click-through
1,200 reach

View samples

Supply an image to send to the inboxes of our bookseller and industry members.

​One click-through link, custom subject line

600 W x 800 H - max file size 5 MB

Social Media Upgrade
Twitter: 3,032
Facebook: 2,144
​Instagram: 1,488
View samples

Upgrade your e-blast to include static posts on our Twitter, Facebook, and Instagram feeds

Use the same image as your e-blast or create different images specific to each platform

Banner Ad
Website: 326 unique visits, 686 page views weekly
Newsletter: 34% open rate, 5% click rate, 1,500 reach
Bestseller List: 32% open rate, 5% click rate, 1,200 reach
View samples

Place a banner ad 1) in our e-newsletter, 2) in our weekly bestseller list, and/or 3) on our website.

​600 pW x 125 pH / one click through

$150 each / $350 for all 3
All-Regional Banner Ad
View samples

Get instant national weeklong industry exposure on the homepages of eight regional trade associations

Two formats required: Horizontal (440 W x 125 H) and Vertical (125 W x 440 H)


Regional promotions

For regional promotions, either the author or the content of the book must have a strong tie to the Midwest.


Digital sales rep! Make your forthcoming regional titles available directly to our booksellers. Each season, we feature your galleys of regional interest through a standalone email to our booksellers (300 emails), on our closed bookseller Facebook group, in our weekly e-newsletter, in our weekly bestseller list (and printable pdf), and on a dedicated webpage. Titles are automatically submitted for Heartland Booksellers Award consideration (a $25 value).

  • Supply: Book cover image, link to galley request form, 50 words of copy
  • Run time: January 5, May 1, and September 1


Our annual book awards reflect handselling at its best, as all the books are selected directly by independent booksellers. Finalists are boosted via free custom book stickers to our stores, and the winners are celebrated at our awards ceremony in October at the Heartland Fall Forum. Submit your Midwest titles to be included on the list of potential titles for bookseller nomination.

1/2 panel $1,200; 1/4 panel $800

Your roadmap partnership includes print AND digital placement. Perfect for specific titles or general awareness of opportunities from publishers, organizations, sidelines vendors, and book festivals.

  • Reach: 80,000 distributed
  • Support: Consumer-facing promotions and contests
  • Run time: In circulation for one year. Released on Independent Bookstore Day and available until supplies run out

  • Dedicated social media posts across our most popular channels


Increasing sales for booksellers and publishers during the busy holiday season.

View our 2022 ad rates

Our book lover’s winter catalog is a highly valued, direct-to-consumer marketing piece featuring about 100 gift-worthy books in a wide range of subjects for adults and children of all ages. Designed as an interactive winter traffic-builder, our catalog drives indie bookstore sales in-store and online during the busy gift-giving season. The catalog is a time-tested and proven marketing tool. Stores report a higher rate of traffic once the catalog is in their customers’ hands.

JOB BOARD • Members: Free / Non-members: ​$75 per post

For our book industry job board, we accept positions of special interest to our independent booksellers. Jobs do not have to be based in the Midwest. Placing a listing here is free for bookstore members to encourage circulation among the book industry. For industry members, posts are $75 for the full duration of the job’s availability.