Spring Road Trip Industry Member Engagement

Attend, sponsor, and pitch authors

To all our industry members:

We're excited to host you in Bayfield, Wisconsin. This setting will be an extraordinary opportunity to form lasting connections with our bookseller members. Please read on for all of our planned enagement opportunities.

Our Spring Road Trip is a unique opportunity to strengthen our network of bookseller and industry members in a close-knit setting that allows for relationships to form. This event will be our first in-person gathering after a two-year pandemic delay. This custom experience in Bayfield, WI is designed to rejuvenate our bookselling community by bringing our members together to get reacquainted and have fun while also having in-depth conversations about the new realities of bookselling operations. 

Photo credit Matt Goudreau, Bayfield in running for Best Coastal Small Town Apostle Islands Booksellers
Register to attend
Purchase a sponsorship
Pitch an author

Overview

Location

Bayfield, Wisconsin -- Apostle Island Bookseller's picturesque location on the South Shore of Lake Superior is a coveted travel destination and cultural center.

Our event will be take place at three venues in downtown Bayfield within walking distance of each other: The Dock Shop, Lakeside Pavilion, and Apostle Islands Booksellers.  

For those flying in, Bayfield is most accessible via Minnesota, not Wisconsin. Fly into Duluth, the closest airport with daily direct flights from both MSP and Chicago, rent a car, and drive 1 hour and 40 minutes to Bayfield.

You can turn your trip into a complete experience by visiting bookstores in Duluth (Zenith Bookstore, The Bookstore at Fitger’s, Amazing Alonzo!) and Ashland WI (Spinster Books) on your way to Bayfield, home to Apostle Islands Booksellers and Honest Dog Books. (If you want suggested for an extended bookstore tour, please ask us and we'll help you create an itinerary.)

Drive Times

  • Duluth: 1.75 hours
  • Minneapolis/St. Paul: 3.75 hours
  • Madison: 5 hours
  • Milwaukee: 6.5 hours
  • St. Louis: 10 hours

Airports

  • MSP International, Minneapolis/St. Paul - major hub with many car rental options
  • Duluth International, Duluth, MN - daily flights from Chicago O’Hare and MSP
  • Gogebic Iron County Airport, Ironwood, Michigan - daily flights from Chicago O’Hare

We are happy to arrange for pickups/shuttles from Duluth or Ironwood. Closer to the time of the event, we'll arrange carpools from the Twin Cities and Duluth.

Lodging

Book a room with our room block at The Bayfield Inn. Contact The Bayfield Inn directly to make a reservation at 800-382-0995 and mention “MIBA Block” to receive the group discounted rate.

Schedule

This early draft schedule is in development and subject to change, but the start and end times won't change.

All events will take place at three venues in Bayfield within walking distance of each other: The Dock ShopLakeside Pavilion, and Apostle Islands Booksellers.  

Monday May 23 Tuesday May 24
10:00 am
  • Self-guided walking tour of Bayfield with stops at Apostle Islands Booksellers and Honest Dog Books

9:00-10:30 am - Lakeside Pavilion

  • Breakfast featuring 4 keynote authors (10-10:30 am will be a book signing)

Noon - Lakeside Pavilion

  • Lunch provided at no cost, including sponsor remarks and a welcome address from our host store, Apostle Islands Booksellers

10:30 am-12:00 pm - Lakeside Pavilion

Program 3: Event reckoning

  • Discussion of the evolution and current state of author events during the pandemic. Where are we now? Do you identify as an events store? Are you requesting authors, and if so, are your events in-person or virtual? And have you been able to pivot into other forms of events that sell books?

1:00-2:30 pm - Lakeside Pavilion
Program 1: How Are You, Really? with Jenna Kutcher

  • This session is an invitation to ask this question and get quiet enough to hear the answer. With an interactive Q+A to kick off, a discussion on how to go from burnout to breakthrough, a guided visualization exercise, and room to share your vision of your most vibrant self, Minnesota-native Jenna Kutcher leads you through the questions you might have been avoiding so you can live your truth one answer at a time.
Noon-1:00 pm - Lakeside Pavilion
  • Casual unprogrammed lunch for all attendees 
  • For authors participating in Moveable Sweets, we will facilitate a fun author networking lunch

3:00-4:00 or 4:30 pm - Lakeside Pavilion
Program 2: Keeping bookselling personal in the online sphere

  • How do we keep the personal touch and humanity of bookselling present in our online sales? Sarah High, Senior Partnerships Manager for Bookshop.org and former bookseller/bookstore manager, has tips and tricks for how to keep your ecommerce feeling unique and down to earth. She’ll also share best practices for getting more sales online, no matter which ecommerce platform you use. We'll also soon post booksellers and other members of the industry as additional voices in this session.
1:00-2:30 pm - Lakeside Pavilion
  • Moveable Sweets! Think Moveable Feast, but desserts. Twenty authors with forthcoming books sure to sell well in indie bookstores travel two-by-two to tables of booksellers to introduce their new titles, followed by a book signing for all. 

5:00-6:00 pm - The Dock Shop

  • Cocktail hour at The Dock Shop - A time for all attendees to gather and connect
3:00 pm 
  • Closing reception at Apostle Islands Booksellers

6:00-8:00 pm

  • Unprogrammed dinner. An opportunity to gather with friends and for publishers to host booksellers

8:00 pm - The Dock Shop

  • Casual opportunity to gather with drinks at the lounge at the Bayfield Inn

Register to attend 

Opportunities

1. Sponsor the event

We love working with our industry partners to help you build relationships with the indie bookstore market. Sponsorships can be purchased using the button below or when you register to attend.

Purchase a Sponsorship

Meal or Drink Event Sponsor
$250
Unlimited

Roundtable Sponsor
$500
3 available

All-event sponsor
$2,000
1 available

Your company profile in “Sponsors” section of MIBA’s homepage (activated on purchase) Your company profile in “Sponsors” section of MIBA’s homepage (activated on purchase) Your company profile in “Sponsors” section of MIBA’s homepage (activated on purchase)
Your company info distributed at the event (fliers, catalogs, swag, galley, etc.) Your company info distributed at the event (fliers, catalogs, swag, galley, etc.) Your company info distributed at the event (fliers, catalogs, swag, galley, etc.)
Logo and sponsorship acknowledgement associated with the specific meal or drink event Logo and sponsorship acknowledgement on event web page, all event emails, and at event, including program and tent cards Logo and sponsorship acknowledgement on event web page, all event emails, and at event, including program and tent cards
One free e-blast to MIBA members Two free e-blasts to MIBA members
Classic Feature in our newsletter "Get to know the Spring Road Trip Sponsors” (150 words) Deluxe Feature in our newsletter "Get to know the Spring Road Trip sponsors” (750 words)
Representative from your company can speak to group (limit 5 minutes)
Banner ad of your choice on our home page at time of purchase through end of show

2. Author placement details

Our pitch deadline has now passed. We are officially offering two styles of author events, with both hosted at Lakeside Pavilion

  • Estimated attendance: As of April 1, 65 booksellers and 8 industry members are registered
  • Galleys: If you are able to supply 65 galleys for all attendees, we encourage it. We request a minimum of 50 galleys. In addition, please supply a galley request form for booksellers who can't attend to request a galley, whether it's paper or electronic
  • Additional opportunities: 1) All authors are invited to have lunch together on Tuesday May 24 from noon-1:00 pm to network and socialize. 2) All authors are invited to join us at all the social opportunities listed in our program (plus publishers can host bookseller/author dinners as they prefer)

Keynote Author Breakfast

$750 placement fee

Moveable Sweets

$400 placement fee

Tuesday May 24 / 9:00-10:30 am

Keynote author breakfast. Four keynote authors receive 10 minutes each to introduce their forthcoming book to our booksellers. This event will be followed by a casual book signing. 

Tuesday May 24 / 1:00-2:30 pm

Moveable Sweets: Think Moveable Feast, but desserts. Twenty authors with forthcoming books sure to sell well in indie bookstores travel two-by-two to tables of booksellers to introduce their new titles, followed by a book signing for all. Desserts will be eaten. 

Confirmation details

If your author has been invited to one of the above events, please supply the following to Carrie Obry at carrie@midwestbooksellers.org.

  • Confirmation if they can attend
  • Official author photo and book jacket
  • Author's pronouns
  • Author's dietary restrictions
  • Name of guest if author would like to bring one
  • Ship galleys requested above to:

    Apostle Islands Booksellers
    MIBA Spring Road Trip
    AUTHOR / EVENT / QTY
    112 Rittenhouse Ave
    Bayfield, WI 54814