Heartland Fall Forum

October 6-9, Milwaukee, Wisconsin / Hilton Milwaukee City Center

NOTE: Registration is currently open only to exhibitors. Attendee registration begins in July.

Exhibitors: How to register for Heartland and sign up for/purchase opportunities to engage with our booksellers

  • Visit our exhibitor options page to review exhibit space and author placement opportunities
  • Click on REGISTER on our registration site to view all of the remaining exhibitor options: register for a badge, purchase a sponsorship, apply for Rep Picks Breakfast, and purchase an event ticket
  • Booksellers and other attendees: Registration will be launched in mid July!

Book your room in our discounted room block at the Hilton

The Heartland Fall Forum is the premiere gathering place for those interested in doing business with independent bookstores throughout the Midwest. Hosted jointly by the Midwest Independent Booksellers Association and the Great Lakes Independent Booksellers Association, we are unique in the regional bookselling world because we present two regions of booksellers as one large Midwestern community. 

We represent 12 states and nearly 350 independent bookstores, from the far reaches of North Dakota to Ohio, from Kansas to the tip of the Upper Peninsula of Michigan and all states in between. Our booksellers form the backbone of literary culture in the Heartland. 

We provide a rich environment for anyone allied to the book industry to meet one another, network, introduce authors, promote new titles, place orders, and learn crucial skills from one another to keep independent bookselling strong. We offer a busy show floor, a wide range of author events, and various formats of practical and inspiring education.