Winter Catalog Pricing and Distribution for Bookstores

Pricing Overview

  • Custom front & back cover: $150
  • Catalogs shipped to store or newspapers: $15 per box of 500
    • **The first 1000 catalogs shipped to stores or newspapers are free
  • Catalogs mailed via customer list or saturation: $0.20 per catalog
    • **The first 1000 catalogs mailed via customer list or saturation are free

Note: This year we are not offering a catalog rebate. Instead, we kept our pricing at the same 2019 levels to make the catalog as accessible as possible.

Complete pricing and ordering details are below.

Custom Front & Back Cover, $150

Bookstores can replace the generic MIBA branding on the catalog cover with their logo and store info (address, website, store hours, etc.). On the back, they can add specific store messaging such as a coupon for catalog titles or additional store information. Click here to view an example of a customized front & back cover from the 2021 catalog.

You can submit your graphics for front/back cover customization in two ways:

  • Submit just the logo and text and we will design it for you
  • Submit the completed graphic you’d like to appear on the catalog and submit it for us to place

What you'll need for ordering:

  • Store Logo: black & white (NOT grayscale), minimum 300 dpi as a .pdf, .jpg, .tif, .psd, or .ai file
  • Text for Front Cover: store info you'd like to include (address, website, contact info, store hours, etc.)
  • Text for Back Cover: include the details of your coupon offer or additional messaging to customers
  • Store Postal Address: This is the address that will appear on the back cover as the return mailing address. This must be a place where mail can be recieved. If this is left blank, we will use the address provided in the "Bookstore Info" section
Catalogs to Store, $15 per box of 500

First 1000 catalogs shipped to store or newspapers are free.

You may choose to have catalogs shipped to your store for you and your booksellers to manually distribute to your customers. The catalog makes a great bag-stuffer at the register. Many stores team up with other area businesses or chambers of commerce to stock the catalog in their area.

What you'll need for ordering:

  • Number of catalogs you want to ship to your store. Must be in quantities of 500.
Customer Mailing (In-House List), $0.20 per catalog

First 1000 catalogs mailed via customer list or saturation are free.

Mail catalogs directly to your existing customer mailing list. You provide us with your customer mailing list and we mail the catalogs to them. No need for any additional work on your part.

Requirements for Customer Mailing List:

  • The front & back cover must be customized (postal requirement)
  • Minimum of 200 addresses on your mailing list. We can use saturation mailing to supplement if needed to reach the minimum.

What you'll need for ordering:

  • Number of addresses on your customer mailing list
  • Excel or .csv file with your customer mailing information. Must include: recipient name, street address, suite/apartment/unit #, city, state, zip code.
Saturation Mailing, $0.20 per catalog

First 1000 catalogs mailed via customer list or saturation are free.

Saturation mailing is when catalogs are sent to every home on a zip code mailing route. Picture this as the route your mail-person walks/drives in a single day. If you've ever recieved a Pizza Ranch coupon flyer or the local car dealership's new line-up postcard, then you know about saturation mailing. Saturation mailing is a great way to entice new customers to your store.

Catalogs can be sent to homes in a radius around your store, or you can select specific mailing routes to deliver coupons.

Requirements for Saturation Mailing:

  • The front & back cover must be customized (postal requirement)
  • Catalogs must be sent to the entire mailing route.
  • Additional follow up is required to finalize your saturation mailing

What you'll need for ordering:

  • Number of catalogs you would like to mail via saturation mailing. This will be used to provide you with zip code routes that match the number of catalogs you would like to mail. (Without this, the options are overwhelming.)
  • If you would like to target specific zip codes, you'll need to provide those zip codes.
Catalogs to Newspaper(s), $15 per box of 500

First 1000 catalogs shipped to store or newspapers are free.

This method of distribution ships boxes of catalogs directly to your area newspaper(s) for insertion. You will need to coordinate directly with your newspaper(s) for the cost and timing of insertion. The cost to ship boxes to newspapers is $15 per box. The first 1000 catalogs shipped to your store or newspapers are free.

Currently, catalogs to newspapers are scheduled to start shipping on 9/23/22 with the expectation that they need 5 days for delivery. Due to the current supply chain and shipping challenges, these dates may change. Talk with your newspaper about the flexibility of insertion dates and the possibility for storing catalogs if they arrive early.

Requirements for Newspaper Insertion:

  • You are responsible for coordinating costs and timing directly with your newspaper(s).
  • The front & back cover should be customized. While this is not strictly a requirement, it is highly recommended. Without your store name, potential customers will not know where to shop.

What you'll need for ordering:

  • Newspaper information including name, address, contact person, and phone number.
  • Quantity of catalogs to ship to each newspaper. Must be in quantities of 500.

Catalog Specs: (Your newspaper will want this info) One single catalog weighs 0.8528 oz. and is 6 x 10.5 inches.