Bookseller Blueprints - Building Author Relationships (AM)

Cultivating strong author connections is a major asset for bookstores, but navigating the industry can feel entirely different depending on the author's reach. This session offers a high-level roadmap for managing both sides of the coin: learning how to interface with major publishers for touring authors and building meaningful, sustainable relationships with local writers. We’ll explore the core principles of professional outreach, communication, and long-term partnership strategies that you can scale to fit your store’s size and capacity.

Takeaway: Gain a clear framework for navigating professional author relations—from understanding how to approach corporate publishers to effectively collaborating with your local writing community.