Indie's First 2026 Participation Sign Up OPENS

Indies First, a national campaign of activities and events in support of independent bookstores, is held every year in conjunction with Small Business Saturday, the Saturday after Thanksgiving. Stores who wish to participate, receive digital marketing materials, be added to the Indies First store map, and be included in ABA’s media pitches for Indies First can sign up through the Participation Form from August 19 until October 28.