Winter Catalog Assets
Increasing sales for booksellers and publishers during the busy holiday season
Winter catalog tools and assets
Bookseller ideas on ways to use the catalog:
- Use it as a bag-stuffer.
- Keep a stack on display at cash wrap.
- Ask your Chamber of Commerce to keep a stack on hand.
- Hand it out at your events and other community events.
- Bring it to local independent living communities.
- Motivate your staff, by asking them to choose a title they think will do well and have a competition (with a prize!) to see which title sells the most copies.
- Build a store display. Carry this throughout the store with mini displays in different sections.
- Include it in book shipments.
Ship dates
- Start ship date: 10/29
- In-home start date: 11/1
Cover title
For this year's cover collaboration, we've partnered with Norton Young Readers to use art from The Old Sleigh as the theme of our winter catalog. Written by Jarrett Pumphrey and Jerome Pumphrey, this book "celebrates tradition, community, and simple acts of giving".
Title list
View the title list three ways:
Ingram discount
- Now through December 10th, stores will receive an additional 2% discount on titles featured in the MIBA holiday catalog. There’s no promo code needed—the discount is automatically applied to orders. The discount only applies to brick and mortar stores.
ABA IndieCommerce Links
Regional booksellers associations, specifically the Midwest Independent Booksellers Association (MIBA) and the Mountains & Plains Independent Booksellers Association (MPIBA) have partnered with IndieCommerce to make a digital version of their regional holiday catalog available to IndieCommerce stores in their respective areas.
How to link to the digital regional holiday catalog:
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IndieCommerce 2.0 Websites: If your store uses IndieCommerce 2.0 and is a member of either MIBA or MPIBA, please contact staff@bookweb.org to get the link to the digital regional holiday catalog.
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Legacy IndieCommerce (IC 1.0) Websites: The link to the digital regional holiday catalog is your website URL with
/holiday/MIBA/holidaycatalog.html appended. Instructions are available in the help doc. Contact staff@bookweb.org if you need assistance.
Promotional assets
All of the assets we're offering are artfully arranged and available for download in the style guide below. Includes the following:
Available now
- Digital assets: Web banners, social media graphics DOWNLOAD HERE
- DIY title templates: Download a branded frame and add whatever title you'd like to showcase
- If you're an advanced user, we have access to an even wider range of graphics, so just ask.
Did you order a point of sale package? This will be delivered with your catalogs and includes posters, shelf-talkers, and book marks!

